Advertising industry publication AdWeek recently selected
one "top shop" per state, factoring in notable clients, legacy, reputation, and employee count, and Minneapolis-based Fallon got the nod for Minnesota.
In choosing the agencies, the magazine noted that each top shop is "the one you can't help but admire, or envy. The one where you'd like to work—or if you're lucky, where you do work...The one that, more often than not, just gets it right."
Contenders were limited to agencies that were actually founded in their respective states, giving homegrown shops an advantage over the satellite offices of the big networks.
First established in 1981, Fallon has been notable for high-profile campaigns, as well as for spawning several other agencies in the Twin Cities, as Fallon-trained entrepreneurs start their own firms.