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Target gets buzz for its unique Simplicity Challenge contest


As the popularity of the Minnesota Cup demonstrates, innovation challenges are becoming a definite trend, and now Target is getting into the mix.
 
As reported by MedCity News and other news outlets, the company recently announced two contests aimed at boosting innovation in healthcare.
 
The Target Simplicity Challenge will reward the creators of the winning ideas $25,000 apiece, and offer them the chance to partner with Target on developing the concepts. One contest will focus on solutions that help people make positive lifestyle and preventative care choices, while the other will focus on helping people live well with chronic conditions.
 
MedCity News notes that Target wants small, simple ideas that can substantively solve problems outlined in the contest. The company announced the challenges at the Mayo Clinic Transform Symposium
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