Stretching north and east, this expansive residential neighborhood, centered on White Bear Avenue, has a suburban feel--Cape Cod and rambler houses and generous lawns predominate, and the sprawling Hillcrest Country Club golf course adds to the ambience. White Bear Avenue is the main commercial district, with a mix of chain establishments and local small businesses, and there is plenty of retail and business presence on Phalen Boulevard too, thanks to a major urban revitalization project a few years ago.