In honor of its 20th anniversary, Lula
vintage shop in St. Paul recently underwent a dramatic transformation.
It all started with a project to upgrade the store’s electrical system and snowballed from there, according to store owner Hayley Bush. She wound up pursuing a larger remodel of the space. On Feb. 15, she closed the store temporarily for construction. Although the store has since reopened, she’s still putting the finishing touches on the place.
In the past, merchandise hung from the walls and across the windows, which meant a lot of heavy lifting every day. The arrangement was physically demanding for her, plus, “I needed to make it easier for people to shop,” she says.
Overall, she wanted to streamline the store’s setup, so that it’s easier to spot items and move through the space. “It’s complicated having a vintage store, where the items go by decade or size,” she says.
As for those who aren’t familiar with vintage clothing or confident about what works for them, “I want them to feel at ease right away,” she says.
The new design is clean and ultramodern, in neutral tones. Besides new carpet and lighting fixtures and a fresh paint job, “I’m having everything be clear and minimalist, so items can be showcased better,” she says.
To improve the store’s flow, she's displaying fewer items. This means “I’ll be able to restock it more frequently,” she says, adding, “There’s only so much you can look at at a time.”
Additionally, she wants the store to appeal to both men and women. “I have a lot of men’s clothing and it’s a market I have just as much interest in as women’s wear,” she says. Taking that into account, she realized the dressing rooms had to be bigger and the racks could be taller, she says.
Soon, she plans to mount a big metal sign and photos from fashion shoots. and to add an additional accessory wall, she says.
In April, she’ll be offering expanded hours as well.
“I do have cool stuff and I want people to appreciate it,” she says, adding that the remodel has “already made a huge difference. Sales are good.”
Source: Hayley Bush, Lula
Writer: Anna Pratt