Advertising Age reports that U.K.-based brand strategy firm Naked Communications is opening a Minneapolis office.
The new shop is the company's first U.S. expansion since it opened a New York office in 2006. The local shop will be run by new partners Lisa Seward Perry and Amy Sheil.
"Naked sits outside [the traditional advertising agency], and we've always been sort of jealous of that," Seward Perry tells Advertising Age.
Naked's U.S. clients include NBC, Google, Planned Parenthood, and Johnson & Johnson.