According to a Scarborough Research
, Minneapolis is among the top microbrew-drinking cities in the country.
About seven percent of adults had a microbrew within the past 30 days, putting it at 10th in the nation, tied with five other cities, including San Diego, Tucson, Austin, and Hartford.
At the top of the list were Denver and Portland, which reported that 13 percent of their adult population had sampled a microbrew within the past month.
The report notes: "Microbrews, or craft beers, are a terrific example of how localism has become trendy." Brands would do well to capitalize on the consumer loyalty that comes with rooting for the home team, or visiting neighborhood hot spots, the research firm suggests.