Digital coupon distribution is increasing quickly, according to analysis by Minneapolis-based Marx
, a division of Kantar Media that tracks consumer promotions.
As reported in Supermarket News
, websites monitored by Marx showed a 30.5 percent increase in digital coupon "events" during the first nine months of 2012. Those sites include several large supermarket and drug store chains.
It's likely that consumers were responding to more offers; nearly 700 manufacturers distributed digital coupon offers on the websites during the first three quarters of the year, with food categories showing the largest increase.