Minneapolis health and medical marketing agency
StoneArch unveiled an iPad-based mobile selling platform designed for medical device manufacturers and their sales forces.
The platform, dubbed VOLLEY, was developed in response to an observed need, according to company president Jessica Boden.
"Most of our clients are medical device manufacturers, and they depend on their direct sales forces to sell their products," she says. "When the iPad launched, the medical device industry was an early adopter, but because they lacked a strong platform for the industry specifically, the devices became more like toys than tools."
StoneArch brought together a cross-functional team to address the issue, and ended up with its first proprietary application, which launched on Oct. 16th.
VOLLEY allows for customized content across diverse target audiences, and features a sales rep coaching tool that can help reps deal with challenging customer situations. Use of the application also comes with StoneArch support, including training and deployment, and the agency offers rental iPads for small and mid-sized companies.
Boden says that VOLLEY is already being well received in the industry, and the agency is planning its next iteration after getting feedback from users. The project hasn't just filled a need in the marketplace, either--it's also created some new bounce at StoneArch.
"It's been really fun to develop this; the organization has gotten energy out of making it happen," Boden says. "It gives us fuel for thinking about other ways we can use innovation to help our clients accomplish more."
Source: Jessica Boden, StoneArch
Writer: Elizabeth Millard