For website developers, a "spider trap" is created when a site has so many changing links that it ranks high on search engines. But for the past few years, the term has garnered another definition: a fast-growing digital marketing firm.
"The name is a good representation of who we are," says Mike Rynchek, president and founder of Minneapolis-based
Spyder Trap. "It's technical, sophisticated, and analytical, but also energetic and playful. We aim to be all of those qualities."
Rynchek started the company in 2008, after working on digital projects in a more traditional agency. He believes that his firm has a jump on agencies because of its laser focus on digital projects, especially as it moves more into mobile technology.
"I think a lot of agencies are still trying to figure out digital," he says. "We're at the point where we're optimizing the online side, and going heavily into mobile. And that will be a point of differentiation for us."
Spyder Trap certainly has a strong start, with considerable growth over the past year. The firm just hired its 23rd employee in December--at the end of 2010, there were only nine employees--and Rynchek anticipates steady hiring as more clients take advantage of Spyder's mobile insights.
"Social media has been the big buzz for the last couple years, but I believe that mobile is about the take over the conversation," he notes. "More and more people are trying to be smarter with their time, they're starting to disconnect in some ways. That will be key for us, as marketers, to understand."
For Spyder, that shift should lead to organic growth, and an even more attractive digital web for clients.
Source: Mike Rynchek, Spyder Trap
Writer: Elizabeth Millard