"Taxi" is a universal word, the same in nearly every language. So, when entrepreneur Peggy Paul wanted to start a new company that would take off quickly and have cross-cultural resonance, she went with
SheTaxi.
Paul began the company in 2010 after being laid off from a previous position as an "intrapreneur" who started companies within existing companies. She'd had cancer in 2004 at the age of 34, and she saw the layoff as part of a larger change she'd been making ever since her illness—to lead a life that was non-toxic and spiritually aware.
"After getting sick, I'd go on well-being sites and read blogs about different topics, like meditation," she says. "But alongside that content were ads for liposuction and celebrity gossip. I wanted a place where women could go and talk about real stuff in their lives, without being bombarded by that kind of junk."
SheTaxi became a personal development site that brought together insight on balance and well-being. Paul and others also provide coaching and training services as well as events like "Bringing Your Type A Life into Balance."
The site is geared toward working women, and Paul envisions an annual retreat where women can come together and connect to learn from each other. She's currently in the process of fundraising, and once some funding comes in, she plans to hire employees to keep the growth going.
"We're in an early stage right now, but I think it's very exciting to see how it's all coming together," she says.
Source: Peggy Paul, SheTaxi
Writer: Elizabeth Millard