Quick: think about a still-sour economy, layoffs, lost clients, and financial difficulties.
Although those are the types of thoughts that many business leaders try to avoid, many entrepreneurs still focus on those negatives, and end up falling short of their potential, believes business consultant Laura Goodrich.
In her work with organizations over the past 17 years, Goodrich has developed a program, "
Seeing Red Cars," that applies these principles of unconscious attraction. She named the program after an analogy, in which someone might not think about cars of a certain color until he or she buys a red car, and then, suddenly, begins to notice red cars everywhere. Changing one's focus and attitude about an enterprise can feel exactly like that, she notes.
"Seeing Red Cars is a transformation process, it's about being intentional and about the nature of change," says Goodrich. "When we talk about the unconscious focus that people have, we begin to see the outcome that they're seeking. If you have an unconscious pull toward negative outcomes, that's what you'll get."
Along with a business partner, Goodrich owns
On Impact Productions, a content company that specializes in producing videos, coaching, and consulting. She's produced a full-length film that brings together all of her views on how executives can create a more positive environment for themselves and employees.
Goodrich is hoping that as her business grows, so will the reach of her message: that getting stuck in a rut is all too common, and that it takes a new perspective to climb out of that ditch.
"I've worked with executives who don't know they have an unconscious focus on the negative, and yet they're sucking the energy out of their employees," she says. "They're putting a pin in every balloon. At this moment, what we all need is dynamic change, and that's what I want to help provide."
Source: Laura Goodrich, Seeing Red Cars
Writer: Elizabeth Millard