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Innovation + Job News

Food entrepreneur blends healthy eating with food truck scene

As a registered dietician, Tamara Brown is used to counseling people about healthy food choices. Now, she can just take their order instead.
 
Brown had been leading classes and cooking on her own, but a few months ago she decided to take a leap of professional faith and go from advisor to purveyor. Her new venture, Sassy Spoon, will be rolling out at the beginning of May.
 
The food truck, with its distinctive logo and bright pink hue, stands out visually but also provides a unique culinary experience: gluten-free, high quality, low-glycemic food on the go.
 
"I felt like it would be such a fun idea to pair my nutrition background with a food truck," she says. "I've always wanted to have my own business, but never had an idea that really felt like a fit until now."
 
Brown will be basing her dishes around foods used to regulate insulin, which can help balance moods and energy levels. She's focusing on vegetable-oriented carbohydrates, to prevent the type of energy crashes that come from eating refined carbs.
 
Most of all, she aims to make the choices delicious. Her menu picks include braised beef, sweet potato hash, ginger-garlic coleslaw, and wild rice salad with black beans. Who says eating healthy has to taste boring?
 
She sees the venture as exhilarating, but also terrifying. "This is the scariest thing I've ever done," she says. "It's been a huge personal challenge, but I've always been drawn to women who have their own businesses, who put themselves out there. I respect them so much, and now I have the chance to be one of those women."
 
Source: Tamara Brown, Sassy Spoon
Writer: Elizabeth Millard
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