A recent campaign by Preston Kelly encouraged people to lose weight and get rid of their "fatpants." Meanwhile, the Minneapolis ad agency is loosening its own belt.
The sixty-year-old agency has added seven new people this year, bringing its team to a total of 45 people.
Chuck Kelly, president and principal, says the agency has seen growth from both existing and new clients. Last year, for example, it added Grand Casino to its client list, which also includes HealthPartners, the Mall of America, and the Minnesota Zoo.
What's working? Kelly says customers are coming to them for "iconic ideas."
"What we say is an iconic idea is an idea that motivates people and inspires them to take the desired action," says Kelly. "I think our insights lead to iconic ideas, and iconic ideas lead to results."
Preston Kelly was named Advertising Age's 2010 Midwest Small Agency of the Year in July. Last week, it
won a 2010 Radio Mercury Award for a campaign it did for the YMCA, which encouraged people to lose weight and then donate their old "fatpants" to charity.
"All of a sudden there is a double good," says Kelly.
Kelly says the agency is growing its content management and working on new digital strategies to balance traditional advertising.
Source: Chuck Kelly, Preston Kelly
Writer:
Dan Haugen