continues to keep its Human Resources department busy.
Following a steady hiring rate in 2011, the agency kept growth strong this year, adding 123 employees as of the beginning of October. That brings the company's total employee count to 475, with the majority of those staffers in the Minneapolis offices.
Lori Sharbono, Periscope's VP and Director of Business Development, notes that hiring is a result of robust business development efforts, which added some new clients and expanded some services as well. Loyalty marketing services, retail branding, and increased analytics capabilities have all been put into the agency's existing services mix of content creation, brand development, website creation, media buying, and other capabilities.
"It sounds simple and basic but what works for us is to focus on client success," says Sharbono. "We grow our capabilities based on what they need, and we try to stay a step ahead of that. In order to achieve that level of innovation, we focus on bringing in subject matter experts who can provide insight."
In addition to its Minneapolis office, Periscope also operates smaller offices in Hong Kong, New Delhi, and Toronto. Most of the new hires this year will be in the local office. Although the growth rate might make it more challenging to keep finding enough office space, it also creates a vibrant culture, Sharbono believes. "We have a very unique culture here, and that's what draws people," she says. "We have commitment to our clients, but we're also committed to creating a fun, lively culture for employees."
Source: Lori Sharbono, Periscope
Writer: Elizabeth Millard