An ad agency whose clients range from
Sesame Street to Steve Jobs is growing to keep up with new business.
Minneapolis-based
mono announced last week that it's made two new hires, a designer and a project leader, to keep up with recent client growth. They follow three previous hires announced in April and bring its employee count up to 43.
When Steve Jobs unveiled the iPad at Apple's annual winter gala earlier this year, the giant graphic on stage behind him was designed by mono.
The six-year-old branding and advertising firm is also responsible for producing back-to-school and other seasonal in-store displays for Apple Stores.
Other clients include Macy's, Rolaids, Herman Miller, General Mills, Sesame Street, and Mrs. Meyer's Clean Day.
The most recent hires by mono were in preparation for another large client that's expected to be announced soon.
James Scott, a co-founder and managing partner, said the company is as busy as it's ever been. It grew last year despite the recession, and it expects to grow more this year.
"I think it was because we were able to retain and maintain a really, really smart and talented bunch of people," Scott said.
While others were downsizing, mono manged to avoid layoffs, and that's helped it win new clients, such as Macy's and Rolaids, which it might have missed had the company scaled back, he said.
"We were able to capitalize in a very tough year on opportunities that came our way, and we grew."
Source: James Scott, managing partner, mono
Writer:
Dan Haugen