Sustainable food, farm-to-table, artisan products: there's no doubt that the food world is changing rapidly, and as it does,
Ingle Marketing is picking up clients along the way.
Founded by entrepreneur and marketer Jodi Ingle about seven years ago, the firm draws on Ingle's experience working on foodservice accounts at several advertising agencies. That industry is unique, she notes, because unlike retail, which has a set of measurable metrics, foodservice presents a distinct B2B niche that can be tricky to navigate.
She's drawn to the industry because she simply appreciates food, she says: "Really, I love everything about it, from growing to cooking to grocery shopping. A big goal for me is to be the go-to agency partner for food companies, in terms of branding, marketing strategy, and creative development."
Ingle seems to be reaching that goal nicely, with a roster of clients that include a fresh fish purveyor, a creator of wine jelly, and a developer of "foaming sauce," among others. Although Ingle Marketing is a one-person company at present, Ingle draws on a wide array of contractors, freelancers, and branding experts to put specialized teams together for every project.
Social media is a booming field for her, she notes, and more clients are asking for campaigns that incorporate blogging and other online, interactive communication.
No matter what the medium, though, Ingle is ready to prepare the message. "Each brand has its own flavor," she says, "and our menu is full of new creations."
Source: Jodi Ingle, Ingle Marketing
Writer: Elizabeth Millard