There are plenty of wedding planning websites, giving advice on everything from rings to thank-you notes. But
GetMarried stands out, thanks to a recent revamp that's made the site more airy, fresh, and useful.
An asset of Taylor Corporation (run by Glen Taylor, former politician and owner of the Minnesota Timberwolves), the site was an underutilized asset that couldn't match major competitors. Heather Dempsey, who worked on strategic accounts and digital print technologies for the company, suggested a major shift toward inspiration and photography rather than the usual articles and advice.
"With the popularity of Pinterest and other visually-oriented sites, it's clear that people love to look at images and take ideas from that," she says. "At the same time, the site needed to feel more personal."
GetMarried relaunched at the end of June, with Dempsey at the helm. True to her vision, the design features plenty of photographs and trend-spotting. For example, she groups wedding photos into areas like "vintage glam" and "preppy chic."
"We feel that the site now is a great start in terms of putting out fresh ideas and letting people translate that into what they want," she says. "One disappointing aspect of some wedding sites is that they have elaborate photo shoots and then you find out that they weren't even real weddings. Brides and planners prefer to see details that other people really loved, and that made the day special."
The format of the site is being tested now, Dempsey notes, and could lend itself to additional lifestyle directions like baby showers, graduation parties, and other common celebrations.
"It's really fun to work on this, and see the different directions it can go," she says.
Source: Heather Dempsey, GetMarried
Writer: Elizabeth Millard