As local food and sustainable farming gains even more momentum in the Twin Cities, entrepreneurial efforts are cropping up to help people navigate this new landscape.
One of the most intriguing is
The Everyday Table, recently launched by dietitian Sara Bloms and local chef Polly Pierce. The pair started the venture as a way to help those in the metro area not only learn cooking skills, but also gain knowledge about nutrition, food shopping, and menu planning.
"The [impetus] behind The Everyday Table was frustration, with the constant reminder of the obesity statistics and the impact it has on rising healthcare costs, the rotation of fad diets claiming to be the magic formula to weight loss, and the plethora of processed foods that fill the grocery store shelves," says Bloms.
She adds that information has become a detriment rather than an advantage — so much info is available online in the form of recipes, websites, company newsletters, blogs, and other media that people often feel overwhelmed.
The Everyday Table aims to provide tools and resources in an interactive and engaging way that takes relevant information and puts it into action. For example, Bloms will meet clients at a grocery store and guide them though decisions, and Pierce can go to client homes and teach them how to cook in their own kitchens.
The Twin Cities, in particular, is well suited for the entrepreneurial effort since the area has become a hub for local food, as demonstrated by more farmers markets and an innovative restaurant scene. Also, Bloms believes that the large number of young professionals here is driving a change.
"This generation understands the benefits of using fresh ingredients and cooking at home but wants to learn how to create a meal plan that fits their lifestyle, not their mother's," she says. "They are also the ones that can benefit the most from sustainable, long-term, healthy eating habits."
Source: Sara Bloms, The Everyday Table
Writer: Elizabeth Millard