For some creative agencies, staying small and nimble means creating strong areas of specialization like logo creation or social media management. But for Deephaven-based
, sticking with full service sets them apart.
"There aren't many boundaries for what we can do creatively," says Ryan Benson, the firm's director of business development. "We're multi-channel focused, with expertise in all different types of areas." The firm does videos, catalogs, web, print, retail, direct mail, and other materials.
The agency started almost 16 years ago by three former NordicTrack executives, he adds, which kicked off the business with a healthy amount of media savvy. NordicTrack was a pioneer in the direct marketing space--sometimes selling thousands of units every day--and that knowledge of creative approaches became a bedrock for DW (short for "Design Write").
The firm employs six people, and Benson feels that the size and the cohesion of the staff kept the clients coming in even during the tough economic climate of the past few years.
"We've not only survived what went on with the economy, but we're poised to grow, and not too many small agencies can say that," he says. "We take quite a bit of pride in that."
In the past couple years, marketing and ad dollars were significantly reduced in the general business community, and many creative agencies felt the pinch, but DW Creative was able to stay afloat through its breadth of services.
"Our clients see the value in our work, and that will only help us grow," Benson says.
Source: Ryan Benson, DW Creative
Writer: Elizabeth Millard