For Christine Kropp, inspiration came in the form of a thought-for-the-day calendar.
"It sounds so cheesy, but my dad gave me a page from one of those calendars when I was going through a crossroad in my career," she says. "The next day, I founded a company."
The page read, "When you look back on life, you'll regret the things you didn't do more than the ones you did."
That was back in 1998, and since then, Kropp has been aiming toward a regret-free life with
Bluewater, a firm that combines brand strategy with smart technology in order to grow brands.
Recently, the company launched a new branding initiative for itself, to reflect the latest evolution of its capabilities and offerings. A new logo, images, and messaging blended together for a revamp of the company's website, and Kropp and her team have been infused with new energy as a result.
"The whole rebranding effort is geared toward showing clients how Bluewater can help them grow their brands by using one-to-one marketing techniques," she says. "We want to show that we're not just marketing automation tools; we're real people who love our jobs."
In the past few years, Bluewater has expanded its service offerings to introduce more multi-channel marketing programs. The company debuted a platform, Fusion, that combines mobile, web, email, and direct mail in order to help clients connect more closely with their customers.
"It's really fun to help a client grow, and then to watch them build on their strategies," says Kropp. "We're looking forward to what's ahead."
The company is on its own growth track, and has added eight employees in the past year. Kropp expects that they'll keep expanding, and continue to ditch any regrets.
Source: Christine Kropp, Bluewater
Writer: Elizabeth Millard