The success of Denali Marketing's
Tally software is helping it add to its employee count.
The Minneapolis marketing firm, which helps companies like Best Buy, Sun Country, and Toys "R" Us manage customer loyalty programs, announced three
new hires last week: a web app developer, a marketing analytics specialist, and a senior IT project manager.
The company has grown from fewer than 10 employees when it started in 2006 to more than 70 today. Guy Cierzan, partner for client services, said one factor in the company's growth has been Denali's proprietary Tally software.
"It's really been a differentiator," Cierzan said.
The software collects and mines data on customer behavior and lets companies manage and monitor every aspect of customer loyalty programs. For example, clients can use it to set program rules and send targeted communications to members.
The company provides a variety of other marketing-related services. One of its higher-profile assignments lately was working with Best Buy on the design and placement of its advertisements at Target Field.
Source: Guy Cierzan, partner for client services, Denali Marketing
Writer:
Dan Haugen