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Creative Economy : Innovation + Job News

153 Creative Economy Articles | Page: | Show All

Growing agency GdB adds to its client roster and employee mix

As the economy works toward a level of robustness, creative agency GdB (short for Gabriel deGrood Bendt) is ready to grow along with it. In the past four months, the firm has hired three people, with two of them coming into new positions--director of strategy and director of public relations--bringing the company's employee total to 32.
 
Headquartered in Minneapolis, the agency reports about $40 million in billings from advertising, PR, direct mail, and interactive campaigns. Recently, GdB added three major clients: AmericInn, Anytime Fitness, and Abbey's Hope, a charitable foundation.
 
Public relations director Dan Hauser joked that the account wins have seemed like a professional version of Sesame Street, with today's letter being "A." He noted that they'd now be delighted land more business with companies starting with "B," "C," "D," and the rest of the alphabet.
 
"I think advertisers are demanding greater nimbleness, and efficiency from their agency partners," says partner and creative director Doug deGrood. "That's one of the drivers of our recent new business success. We are nothing if not streamlined and efficient."
 
The agency has worked for clients like Goodwill, Andersen Windows, Activision, and Gold'n Plump, as well as having created those distinctive billboards for Black Forest Inn ("Schnitzel happens," reads one).
 
GdB will share the wealth when it comes to the new projects, partnering with local interactive company The Nerdery for web development on the AmericInn account.
 
"In terms of goals, we don't necessarily want to get bigger," deGrood says. "We want to get better. And so that means bringing in people with new and unique talents, including disciplines outside the ones we currently offer."
 
Sources: Dan Hauser, Doug deGrood, GdB
Writer: Elizabeth Millard

Entrepreneur flea market kicks off with networking event

A new type of networking event is on the calendar for early October: a flea market that brings together entrepreneurs so that they can barter their services with one another or embark on collaborations.
 
That's the hope, anyway. Organizer Kareem Ahmed, an entrepreneur himself, envisions the event as a connection point for those who are trying to grow their businesses.
 
He hopes to draw a broad array of professionals, including content creators, illustrators, and marketing experts along with musicians, video producers, artists, and fashionistas.
 
The event's site notes that the flea market was created because Ahmed has heard too many people say, "I have this great idea for an app but I just don't know how to find a programmer," or "I have this great idea for a product but I don't know anyone who can help me create a prototype."
 
Ahmed says, "As an entrepreneur, I feel like I have a ton of ideas, but I need the connections to help bring them to reality. I think that's very common, so I came up with a way to network--not to find clients, but to grow a network of fellow professionals who can be helpful for projects."
 
Planned for October 5th at Urban Bean in South Minneapolis, the flea market has only a few spots still open as of this writing, showing that demand for an event of this type is strong.
 
Ahmed anticipates a monthly flea market where entrepreneurs can share ideas, present case studies, and talk about the future of their particular industries. He says, "We all go through challenges and struggles, and we can learn from one another."
 
Source: Kareem Ahmed, Entrepreneur Flea Market
Writer: Elizabeth Millard

Tekne Awards finalists announced

Highlighting the strength of the state's technology sectors, the Minnesota High Tech Association (MHTA) announced finalists for the 2011 Tekne Awards.
 
The award program, now in its 12th year, recognizes innovations from 2010 that represent the brightest in development, commercialization, and management of technology in Minnesota. Forty-two finalists were named in fourteen categories.
 
The MHTA noted that recent growth in Minnesota's educational and robotic technology sectors were particularly visible this year, but that all technology sectors are staying strong.
 
In the education category, finalists are Capella University, Sophia, and Naiku--which recently won the recent Minnesota Cup award. Finalists in other categories represent a range of companies, from large firms like Imation Corp. and Digital River to smaller businesses like Xollai and QuickCheck Health.
 
The awards are designed to showcase these types of companies, and draw attention to the innovative and competitive companies in the state, according to MHTA president Margaret Anderson Kelliher. They're part of the organization's larger mission to boost education and entrepreneurship along with technology development.
 
"We're very excited about the opportunities available to technology companies here," says Kelliher. "In general, we believe that individuals and companies in the state have more potential than they do challenges. We're proud and happy to support them in any way we can."
 
The Tekne Awards will be presented on November 3 at the Minneapolis Convention Center.
 
Source: Margaret Anderson Kelliher, Minnesota High Tech Association
Writer: Elizabeth Millard

The Nerdery plans for even more growth, months after recent expansion

Last April, web development firm The Nerdery announced that it was about to double its Bloomington headquarters. Now, it turns out that's not enough room.

The 8-year-old firm has been growing at such a steady clip that it's been consistently outgrowing its space for the past two years. In 2009, the company began knocking down walls and taking over other parts of its headquarters to allow for more employees, and recently, it built a 225-seat theater for all-company meetings.

But even that space may have to include significant standing-room-only areas in the near future, according to CEO Mike Derheim, who says the company seems to be always expanding.

"We have a deal right now where we're about to take another 6,000 square-feet of space, but in the meantime, we're looking at another 9,000 square-feet on top of that," he notes. "We're also looking at other geographies in terms of opening offices."

The growth is driven by high demand for Nerdery services, he says. The firm partners with ad agencies and design firms that need the type of creative technology expertise that The Nerdery provides.

To fill that extra office space, the company has a position known as the "Nerd Hunter," who's in charge of recruiting and interviews candidates every day. Three other employees create nerd-finder events and post job openings on career sites. The company has also begun doing a "Nerdery Roadshow" to different parts of the state, in an effort to recruit more talent.

"What's unique about us is that we find people who wake up every morning excited about developing the coolest new technology, and we have clients who recognize that," says Derheim. "That's what's fueling our growth."

Source: Mike Derheim, The Nerdery
Writer: Elizabeth Millard

July events: bootstrappers, bioscience BBQ, pub standards, grain exchange, more

Pub Standards MN
Thursday, July 14, 6�8 p.m.
Psycho Suzie's
1900 Marshall Street NE, Minneapolis

Join in the monthly meet-up of Pub Standards MN to "drink, talk shit, complain, and commiserate" with other web professionals, as their website states.


Annual UEL Summer BBQ
Wednesday, July 20, 3�6:30 p.m.
University Enterprises Laboratories
1000 Westgate Drive, St. Paul
Free

Call 651-641-2804 or email [email protected] to rsvp for this annual gathering at the biosciences research center and early-stage company incubator.

Creativity in the Digital World � MIMA event
Wednesday, July 20, 5:15 p.m.
McNamara Alumni Center, U of M Campus
200 Oak Street SE, Minneapolis
Free to $45

Heath Rudduck, chief creative officer at Campbell Mithun, will present at this event from the Minnesota Interactive Marketing Association (MIMA). Registration and cash bar at 5:15 p.m.; presentation at 6 p.m.; networking, food & cash bar at 7 p.m. Pre-register for $40 (free for MIMA members and students) or walk in for $40�$45.


Hacks/Hackers Twin Cities
Hacked! - Why You Should Care about Privacy in Social Media
Thursday, July 21, 6 p.m.
Public Radio International
401 Second Ave. N., Suite 500, Minneapolis

Join the newly established Hacks/Hackers Twin Cities for a conversation about privacy and security in social media.


Bootstrappers Breakfast
Thursday, July 28, 7:30�9 a.m.
Wilde Roast
65 SE Main St., Minneapolis
$10
Early stage technology startups compare notes on operational, development, and business issues with peers who "eat problems for breakfast." Moderated by start-up lawyer Kevin Spreng.


CoCo/Project Skyway Grain Exchange opening party
Saturday, July 30
400 South Fourth Street
details TBA

The early news is that CoCo and Project Skyway will celebrate the opening of their Minneapolis space at the Grain Exchange on July 30. Watch for details on their websites.


Visit Tech.MN for a full listing of tech-related events.

CoCo, Project Skyway's Minneapolis co-working space to open July 5 in Grain Exchange

St. Paul co-working group Co-Co and tech accelerator Project Skyway have joined forces to establish Co-Co's second location, this one on the old trading floor of the Minneapolis Grain Exchange building in Downtown Minneapolis.

The16,000-square-foot trading floor of the 1903 building will offer alternative office space for Co-Co's clients: freelance professionals, small businesses, and corporate workgroups; and it will provide working and meeting space for Project Skyway's twice-yearly classes of tech entrepreneurs, according to a press release. The space will also hold educational and social events hosted by CoCo.

The space is set to open July 5.

Project Skyway, billed as "Minnesota's first tech accelerator program for motivated entrepreneurs," is currently in its first round of assisting early-stage tech companies. Project Skyway will hold a weekend�long bootcamp, June 10�12, for 25 select companies at CoCo's flagship St. Paul location, which opened in 2010. Ten of those companies will be the finalists to go through the inaugural three-month program in the new Minneapolis space, starting in August.

Minneapolis Mayor R.T. Rybak, whose office encouraged the move, said in the release that "entrepreneurs built our region in the 19th century, and their partnership will help a new generation of startups do the same in the 21st century."

Cem Erdem, founder of Project Skyway,and founder and CEO of the educational software company Augusoft, dubbed it "the Brain Exchange."

The organizations promise to post detailed space designs, images and videos in the coming weeks. In the meantime, they invite folks to visit the evolving space, every Wednesday through June 29, between 1 p.m and 5 p.m. (Email first.)

Source: CoCo, Project Skyway
Writer: Jeremy Stratton

May Innovation events: mobile TC, Minnebar, mobile tech, medtech investment, green living

Mobile Technology: Adoption, Design, and Sustainability Lessons
Friday, May 6, 8:30 a.m.�11:!5 a.m., Room 2-206, Carlson School of Management
321 19th Avenue South, Minneapolis
registration required

Alina M. Chircu, associate professor in the Information and Process Management department at Bentley University, will present at this U of M MIS Research Center seminar. Chircu will discuss mobile technology adoption and usage patterns; related mobile phone design practices in developing and developed countries; recent research on sustainability principles employed by top phone manufacturers; how these principles impact business processes for new mobile products design, production and distribution; and more.


MinneBar
Saturday, May 7, 9 a.m.�5:30 p.m.
Best Buy headquarters
7601 Penn Ave. South, Richfield
Free, register online

Registration is open for the "(un)conference" that brings Minnesota's tech and design communities together. Sign up to attend or lead a discussion. Sessions will run throughout the day, and light breakfast and lunch will be provided. An after-party with beer and wine will follow.


Living Green Expo
May 7�8
Minnesota State Fairgrounds
Creative Activities, Education, 4-H, Fine Arts and Progress Center buildings
Free

The 10th annual expo will feature dozens of workshops and presentations on green topics ranging from energy efficiency and sustainable design strategies to the soybean--along with an actual "green wedding." Take a look at the full list.


MedTech Investing Conference
May 18�19
Graves 601 Hotel, Minneapolis
$895�$1,395, registration limited to 300

The 10th annual  MedTech Investing Conference will bring together medical device investors, entrepreneurs, and corporate business development executives to network and foster the development and financing of companies. This year's event, with the theme "The New Era of Innovation," will feature more than 45 industry experts as well as clinical specialty sessions.


Mobile Twin Cities
Tuesday, May 17, 7�9 p.m.
Refactr Offices, 11 NE 4th St., Suite 300, Minneapolis

The May installment of this monthly meeting, sponsored by Recursive Awesome, LLC, will feature review and   topics from the Mobile March Conference. Contact Justin Grammens at [email protected] for more information.


April innovation events

Ignite Minneapolis
Tuesday, April 12, 6:30�9:30 p.m.
Heights Theatre, 3951 Central Ave. NE, Columbia Heights
ticket information online

The lineup is set for the third round of Ignite Minneapolis, a high-energy evening of "5-minute talks by people who have an idea." Eighteen speakers will muse on topics ranging from "Can the US government deal with a technically sophisticated citizenry? to karaoke tips, and a history of the vibrator.

The organization will make a donation to Children with Autism Deserve Education, a volunteer-run organization that supports families affected by Autism. Admission includes two free beer tickets.


Greening Your Business Conference
Thursday, April 14
Marriott City Center, 30 S. Seventh St., Minneapolis
Free to $75

The Minneapolis Regional Chamber of Commerce and the Minnesota chapter of the U.S. Green Building Council expect 100 exhibitors and 1,200 attendees at this year's conference, which will include a kickoff address by Mayor R.T. Rybak, a keynote panel presentation, a lineup of workshop speakers, and exhibits at which attendees can learn about sustainable and eco-friendly products and services for the workplace.

A free morning workshop on energy management and efficiency is funded by the City of Minneapolis' Climate-Change Grant. Exhibit-hall passes are $15, while a $75 fee grants admission to the entire conference.


Minnesota High Tech Association Spring Conference
Thursday, April 14
Minneapolis Convention Center
$159�$199

Minnesota innovation is the theme at the MHTA's spring conference.

Keynote speakers include Ira Flatow of NPR's Talk of the Nation Science Friday; Geek Squad founder and Best Buy chief technology officer Robert Stephens; Amit Mital, corporate vice president of the Startup Business Group at Microsoft; Carolyn Parnell, the State of Minnesota's chief information officer; and Theresa Wise, senior vice president and chief information officer of Delta Air Lines.

An impressive list of high tech executives will lead more than 20 breakout sessions, as well.


MOJO Mixer: "Speed Mentoring"
Wednesday, April 13, 5 p.m.
PSoup HQ, 287 E. Sixth St., Ste. 160, St. Paul

MOJO Minnesota and Minne* present the first MOJO mixer, described as an evening of "speed dating for entrepreneurs," who will meet, greet and mingle and receive guidance and advice from professional subject matter experts on a wide rang of topics involved in startups.

The educational/inspirational/networking event is open to entrepreneurs who have begun the launch of a business. See website for more detail and a list of experts and topic areas.


Momentum 2011: Hans Rosling
Tuesday, April 26, 7:30 p.m.
Ted Mann Concert Hall, 2128 S. Fourth St., Minneapolis
$20 ($15 for U of M students, staff, faculty, alumni, UMAA members)

International health guru Hans Rosling will speak on a fact-based world view for this second of three monthly events hosted by the University of Minnesota's Institute on the Environment. Rosling co-founded the Gapminder Foundation, which promotes "a fact-based world view by converting international statistics into moving, interactive, understandable and enjoyable graphics."

Comedian Cy Amundson opens, and MPR's Kerri Miller will host the event. You can submit a question online for Rosling to answer.

Note: the Launch.MN kickoff event originally scheduled for April 2 has been postponed until May. Watch online for information.


Solutions Twin Cities heads to the North Side for Vol. 4 of innovators' forum

It's a good way to feed your head, 21st-century-style: through the rapid-fire delivery of ideas that will be Solutions Vol. 4.

Since its first gathering in 2007, Solutions Twin Cities has been packing houses (local theaters, to be precise) with audiences eager to hear about the work of "solutionists" from a broad range of disciplines, but with a common goal: to improve the world and the lives of the people who live in and on it.

The evening will include video, music, performance, and conversation on a broad range of ideas in a fast-paced, digestible format: "20 images x 20 seconds each = 6 minutes, 40 seconds."

Solutions Twin Cities is now a project of Works Progress, a West-Bank based "network of creative collaborators" that is behind a growing list of past and ongoing projects.

The event will take place on Friday, March 18 at 7 p.m. at the Capri Theater, 2027 W. Broadway Ave., in Minneapolis. A social hour follows at 9 p.m. Tickets are $8�16 ("pay what you can").

Organizations and individuals may also sponsor some of the 50�100 tickets that Works Progress has set aside for adults and teens in the community through the Northside Residents Redevelopment Council (NRRC), says co-founder Colin Kloecker.

This is Solutions' first foray into North Minneapolis. NRRC member Ariah Fine, whom Solutions Twin Cities co-founder Troy Gallas had met at a separate Works Progress event, was instrumental in bringing the forum to the North Side.

"The more we learned about him, and about the council, it just seemed like a natural fit to work with them," says Kloecker.

While this fourth volume is the first in two years, Kloecker says Works Progress would "like this to happen twice a year, all over the city, and in a new place every time." They hope to direct the content, as much as possible, toward the community into which it is held, he says.

Among the local presenters, for instance, Vol. 4 will feature North Minneapolis resident, educator, artist, organizer, and writer Amoke Kubat, author of Mothering Mothers and founder of the Yo Mama Institute.

Other "solutonists" will include:

Daniel Klein, producer, host and chef of The Perennial Plate, an online video series about "socially responsible and adventurous eating."

Laura Zabel, director of Springboard for the Arts, an economic development organization located in Lowertown St. Paul that connects independent artists "with the skills, information and services they need to make a living and a life."

Joseph Adamji and his students from the Kitty Anderson Youth Science Center, at the Science Museum of Minnesota, that "empowers young people to change their world through science."

Mirelle Zacharis, artist and co-curator of No Assumption, "a collaborative art exhibition that took place inside a foreclosed home in Northeast Minneapolis."

Matt Olson, co-founder of rosenlof/lucus, ro/lu, (ROLU), an independent design and art studio focusing on "landscape work, furniture design, relational architectural projects, urban planning and innovative collaborative public art."

Virajita Singh, senior research fellow at the Center for Sustainable Building Research, who is "working to raise funds for communities that need sustainable design services."

Hamilton Bell, project director of the Wilder Foundation's Saint Paul Promise Neighborhood, a "cradle-to-career" community-wide effort to ensure that children in St.Paul's Summit-University and Frogtown neighborhoods "succeed in school and life."

Scotty Reynolds, founder of Mixed Precipitation, a performance group that produces short-form projects "highlighting social engagement, and encouraging the exploration of public and private spaces, as well as collaboration across disciplines."

Source: Colin Kloecker, Works Progress
Writer: Jeremy Stratton


At 375 and still adding, OLSON sees new employees as a byproduct of success

When Tom Fugleberg joined OLSON, he was one of three employees at the Minneapolis-based ad agency. Thirteen years later, that number has skyrocketed to more than 375--well more than double the company's head count at the beginning of 2010.

Following the acquisitions last year of Denali Marketing and public relations firm Dig Communications (see our coverage here and here), 2011 has begun with a steady stream of new creative directors.

Fugleberg, now executive creative director, downplays growth as a byproduct of success in an industry that has changed dramatically since his early days.

"We were born in age when we thought advertising was going in a very different direction," says Fugleberg. The traditional ad is now just one tool in the box, alongside newer platforms and strategies such as public relations, mobile and social media, customer relations management, and more.

The result is a talent pool working holistically, says Fugleberg--a "protean company" focusing on brand communities, "built to follow wherever they'll be next, however they are going to connect next," he says.

Fugleberg cited OLSON's Bauer Hockey campaign, which began with the "brand anthropology" that is "at the core of every move we make," he says.

"Before we did anything creatively, we lived with hockey-crazy kids everywhere from Minneapolis to Moscow," says Fugleberg, "to understand them and how they interact as a community."

At the heart of that community is not NHL and Olympic superstar Sidney Crosby, he explains, but "the 17-year-old varsity captain" and the hockey moms that know all too well the ubiquitous aroma of hockey equipment celebrated in OLSON's best-selling "smell my bag" t-shirt campaign for Nike/Bauer.

Even in the new ad world, however, traditional measures of success still count. Fugleberg notes the agency's 22 Effies in the past nine years among its accolades. In 2010, OLSON added the Minnesota State Lottery, Boston Scientific-CRV, Discover Boating, Naked Juice, IZZE Sparkling Juice (among other "wins") to the dozens of clients on its roster.

Source: Tom Fugleberg, OLSON
Writer: Jeremy Stratton

Startup's software aims to make PC gaming more open, more social

You don't always want to bore your Facebook friends with work-related updates, just like you don't always want to share personal details with your LinkedIn colleagues. Some video gamers have another layer of identity to manage: their online gaming personality.

A Minneapolis startup is developing a social network called Evolve that's built specifically for PC gamers. Echobit has raised $270,000 in angel funding and it hopes to find another $750,000 in funding by summer. The site is currently in a closed beta testing mode. (Sign-up here if you want to try it out.)

"To a slightly younger set we would describe it as Fight Club for gamers, sort of a discreet social network that helps gamers find each other," says co-founder Adam Sellke. And to an older set? "We just say, essentially, it's a knitting circle, but a lot cooler."

Most multiplayer, online games for PCs have social aspects built in already. You can chat with other players or receive updates on their play. The problem is that all of these networks are siloed by game or publisher. Unless you happen to be playing the same game as a friend, you have no idea what they're doing.

Evolve is different in that it's game-agnostic--it doesn't matter what game you or your friends are playing. A pop-up dashboard that can be toggled on and off the screen lets you chat with, and see updates from, all of your gaming friends, regardless whether they're playing the same game at the moment.

Why might that be useful? Maybe you're playing Counter-Strike but you notice a friend is playing World of Warcraft. Maybe you decide to hop over to that game instead, or perhaps you ping him a chat message telling them to join you in your game.

The founders demonstrated the software at this month's MinneDemo event. See the video below via TECHdotMN:



Source: Adam Sellke, Echobit
Writer: Dan Haugen

Rainforest Cafe founder Steven Schussler and his jungle of creativity

What would cause a person to pour their life savings into converting their suburban home into a jungle-themed tropical birdhouse?

That would be the entrepreneurial drive.

Rainforest Cafe founder Steven Schussler gave a pep talk to the Twin Cities entrepreneurial community last week, speaking at a MOJO/Minnesota event in downtown Minneapolis. His talk centered around stories and anecdotes that appear in his recent book, It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring.

"Life has been very interesting to me," said the New York native, who's been in Minnesota for 27 years and now considers it home.

The three and a half years Schussler spent trying to sell investors on the Rainforest Cafe were both financially and emotionally draining. Unable to convey his vision in words, Schussler began building the concept in his St. Louis Park home.

First he painted the walls black. Then he covered them with greenery. His tropical bird collection grew from a few to a few dozen. He added a couple tortoises. Then a full-scale waterfall, which required punching a hole in the roof. Then lights and mechanical displays. Then generators in the back yard to keep his house from blacking out the entire neighborhood. All while neighbors, then eventually he himself, began to question his sanity.

Luck and persistence paid off, and Schussler eventually found his angel investor. The Rainforest Cafe opened in the Mall of America on Oct. 4, 1994, and expanded to 45 locations on three continents over the next seven years. Schussler sold the business in 2000 for $75 million.

Today, Schussler spends his time working as a creative consultant for the retail, restaurant, and entertainment industries. He employs eight full-time people at his creative laboratory in Golden Valley, where they've developed new restaurants and attractions for Disney World, among other partners.

Source: Steven Schussler, Schussler Creative
Writer: Dan Haugen

Stable clients help St. Paul's BWBR Architects begin to grow again

When the economy fell apart two years ago, tens of thousands of architects nationwide lost their jobs as the planning and financing of new projects ground to a halt.

Apartments have recently emerged as a source of hope for builders. Now, another bit of information to fuel tepid optimism: a local architecture firm tells us they've been adding employees again.

BWBR Architects in St. Paul hired about a dozen new employees in 2010 as maintenance and small remodeling projects started to trickle in again.

"We typically are not doing developer buildings where somebody builds the building and then flips it to someone else within three, four, five years. The clients of our buildings own their buildings and own them for 50 or 75 or 100 years," says Peter Smith, BWBR's vice president.

As a result of that longer-term focus, Smith says their clients are typically more interested in maintaining the quality of their buildings, and that means small but regular remodeling projects over the course of a building's life. He says BWBR has managed to maintain longer-term relationships with its clients.

Another fortunate factor: "We don't do retail. We don't do housing. Those things tend to have been hit much more severely over the last two years," says Smith. Instead, much of BWBR's work involves projects that require a higher level of sophistication, such as health care facilities, science and research buildings, and correctional facilities.

Completed projects include Maple Grove Hospital, the 3M Innovation Center, the Elmer L. Andersen Health and Human Services Building, and Lawson Commons. The 89-year-old firm is based in the Lawson Commons building in downtown St. Paul. It started 2010 with just under 100 employees and now has 111.

Source: Peter Smith, BWBR Architects
Writer: Dan Haugen

Dialogue Earth crowdsources creativity with online science video contest

A lie can travel halfway around the world before the truth gets its shoes on, according to an old proverb. And that was before Twitter and other social networks wired the world.

That's the challenge a St. Paul nonprofit media project is grappling with: how to help the facts around important environmental topics catch up with all of the misinformation that can spread so easily and quickly online these days.

Dialogue Earth is a collaboration between the University of Minnesota's Institute on the Environment and the Foundation for Environmental Research. This week it announced the completion of a pilot project involving a crowdsourced video contest.

The mission is to find ways to inject timely, trustworthy information into the public debate on environmental issues, without advocating for any particular action or solution.

Its recent video project demonstrates one way in which that goal might be accomplished. Dialogue Earth sponsored a video contest in which all entries had to incorporate information from a list of 12 objective facts about ocean acidification. The other rule: videos couldn't make any specific call to action.

"The only thing we're advocates for is getting good information out," says Dialogue Earth founder Kent Cavender-Bares.

First, participants made short pitches for their ideas. Seven concepts were chosen, after which participants were invited to create 90-second videos based on one of the winning concepts.

The result: a collection of creative, factual videos, ranging from a cartoon starring a snail reggae band to a black-and-white public service announcement parody. The idea is to build a collection of videos that can educate, rather than polarize.

"In order for media to be consumed, we feel that if it's science-based, ultimately it's got to be trustworthy. We also realize it's got to be engaging," says Cavender-Bares.

It also needs to be relevant. The next phase will involve finding ways to produce videos more quickly so that they can be released while a topic is still timely. This contest lasted six weeks, an aeon in Internet attention span.

Dialogue Earth is also preparing to launch a social media/public opinion analysis tool in early 2011 called Pulse, which will seek to track what environmental topics people are talking about. That data could then be used to plan topics for future videos.

Source: Kent Cavender-Bares, Dialogue Earth
Writer: Dan Haugen

Creative agency Modern Climate giving away ideas this holiday season

A copywriter at a growing Minneapolis creative shop this week is laboring away like one of Santa's elves.

Only instead of toys, Tristan Jimerson's gifts to the world are ideas. One every 15 minutes. All day long. Every day this week.

It's called an Ideathon, and it's the holiday gimmick/brainchild of Modern Climate (previously Wolfmotell), a creative agency with about 30 full-time employees in downtown Minneapolis.

Jimerson is sitting in a room with a pencil, a Sharpie, a ruler, three markers, three books, a stack of paper, a fax machine and a web cam. Anyone can go online and request an idea, and the fax machine will spit it out for Jimerson to skim.

The rules: Jimerson has two minutes to choose an assignment. Then he has 15 minutes to come up with an idea to address the assignment, and then another two minutes to present the idea to the web cam. Then it starts again.

Keith Wolf, co-founder and chief creative officer, says the concept was about creating a fun holiday promotion, as well as a discussion about the creative process.

"It was really about looking at the creative process," says Wolf, "and pushing it in a direction so the...creative process is what gets discussed."

As of late last week, it appeared to be working already. The experiment earned a mention on Agency Spy and other blogs, and the Twitter feed had picked up a couple hundred followers. The reaction has been a mix of enthusiasm and skepticism.

"Some people," says Wolf, "are kind of scratching their heads and saying those guys in Minneapolis are banging pots and pans."

The Ideathon will continue through 4 p.m. Friday, Dec. 17 at http://www.modernclimate.com/ideathon/

Source: Keith Wolf, Modern Climate
Writer: Dan Haugen
153 Creative Economy Articles | Page: | Show All
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