Most people don't think about the light bulbs that illuminate their homes and offices, but Jennifer Sethre isn't like most people.
One of the partners in the new Minnetonka-based venture Lumena
, Sethre has been deeply involved with the lighting industry during her career, and is eager to drive more attention and sales to this fresh venture.
Started about a year ago, Lumena is an LED lighting manufacturer that already has operations in Miami and Denver, as well as a 700,000-square-foot factory in China. Going up against major competitors, the company is working to replace the traditional lighting used at large facilities like hospitals and factories with eco-friendly LED alternatives.
"When starting Lumena, we didn't want to be average," says Sethre. "We didn't want to be one more lighting manufacturer. We want to be great, and we think that takes just a little extra effort."
Although the company has barely had its first anniversary, business is already booming, thanks to strategic partnerships, sales and marketing efforts, and a market eager for new products. Sethre believes that the timing is crucial--before now, the LED lighting market wasn't quite ready, she thinks. But now, with the increasing push for environmentally friendly alternatives and a lower price point for products, the time is right.
"Our success is due to our innovation, I believe," says Sethre. "It may sound cheesy, but we really do pride ourselves on our products. We're excited to see where we can take this, and we believe that we'll just keep expanding from here."
Source: Jennifer Sethre, Lumena
Writer: Elizabeth Millard