Vegans and vegetarians rejoice! A plant-based restaurant is coming soon to St. Paul, ready to serve brunch, lunch and dinner to herbivores and omnivores alike.
J. Selby’s plans to open on the corner of Selby and Victoria avenues this winter. Located in a building built in 1910, the restaurant’s renovation has been challenging. “Going from a convenience store, to a hair salon, to a restaurant is a huge jump,” says J.Selby owner, Matt Clayton. “The original 1910 construction is fascinating. We’ll keep the brick exposed since it’s a design element.”
Clayton, a practicing general surgeon for 18 years, decided to leave his job to pursue something different. With no direct plan in mind, Clayton left and kept his eye open for interesting opportunities.
It wasn’t until Clayton took a trip to Phoenix to run a marathon that he had the idea to open a plant-based restaurant. Having been on a vegan diet for three years, he was happy to discover a plethora of vegan dining options during his visit. He loved the menu so much at one restaurant,
Green New American Vegetarian, that it became his inspiration behind bringing the vegan fare to the Twin Cities.
Clayton hired chef Rick Berdahl to develop J. Selby’s menu, which will include appetizers such as chili cheese fries, tots, quesadillas, nachos and buffalo cauliflower. The fast casual-style restaurant will also carry a variety of sandwiches including a club sandwich, buffalo soy curls, BBQ Beaf and a Philly. “A lot of the sandwiches will look and taste like meat, but they’re not,” says Clayton. J. Selby’s will also use some fake meat products from local company, The Herbivorous Butcher.
By opening up J. Selby’s, Clayton hopes he can use the restaurant to help change perceptions on what people eat. “The question is how can you affect change? There are a lot of people who are doing information—books, websites, speakers—but information sways a small percentage of people...but everyone has to eat,” says Clayton. “When you go to Seattle, Chicago or Phoenix, there are about 10-15 vegan places you can pick from. If we’re successful, I hope we’ll see more vegan options in the Twin Cities.”