Creative Economy : Featured Stories

Every summer Northeast Minneapolis struts its artistic stuff at Art-a-Whirl, which bills itself as the largest open-studio and gallery tour in the country, and which highlights the rapid growth of this fine old residential neighborhood into a magnet for artists, gallerists, and edgy restaurateurs. Bill Kelley's images capture the visual--and musical--richness.

On The Line's first birthday, managing editor Jon Spayde takes a moment to reflect on what he's learned about his adopted hometowns in a year. Like the amazing depth of our talent pool, the spirit behind our entrepreneurial energy, and our shyness about self-promotion.

LOHAS means "Lifestyles of Health and Sustainability"--people concerned with health, the environment, social justice, and personal growth who buy $290 billion worth of goods and services in support of these ideals. The first regional LOHAS conference kicks off tomorrow at the U of M, for merchants, marketers, and others who want to reach these consumers.

"I basically took what was happening in the Twin Cities creatively and made my own resume," says Kate Iverson, a triple- or quadruple-threat art promoter, gallerist, and online journalist who lives at the hyperspeedily evolving interface of art, design, and social-media communication. We could think of no better person to fill us in on where those worlds meet in our towns, and to let us in on some of her favorite trendsters and Twitterers.

Our world-class contemporary-art showcase, the Walker Art Center, will be celebrating--and inspiring--made-in-Minnesota creativity this coming Saturday, April 9, with MN Made, a day of events and workshops keyed to our lovable local blend of sophistication and earthiness. The Walker, like The Line, defines creativity in capacious terms, so you'll not only be able to take part in a crafts sale, seed art and knitting workshops, a gallery tour, and a neo-folkie concert, but you can glean tips on chucking your day job and starting your own offbeat business.

Don Smithmier starts companies without worrying about crafting a single image for himself. In fact, he calls the Minneapolis office of Matter Worldwide, his umbrella company, "the physical manifestation of my weird brain." It contains four companies he founded or in which he's a partner: a music studio, a web design firm, a web news aggregator, and a bold new venture in online learning. And then there's his country-and-western band...

With their Couchoid, their Blockoid, and a sofa bed called The One-Night Stand, the men behind Minneapolis' Blu Dot furniture line make it clear how much they like to tweak the solemn "celebrity designer" image as they craft affordable furniture that is way too cool to be trendy. Our Resident Tourist, Dale Connelly, gets the deets on a company that is as devoted to insouciance as it is to start-to-finish craftsmanship.

When USA Network needed a new brand identity, some of the biggest ad agencies in North America competed for the account. The winner? An 11-person agency in Minneapolis with a company brand so low-key that they don't even capitalize their name. Since then, mono has become one of the hottest shops in America, applying loads of hip midwestern creative power to the proposition that simple messages are the most memorable.