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Innovation + Job News

Entrepreneur starts mode-sty.com to offer modest clothing

When attorney Zahra Aljabri went shopping for clothes, she was often disheartened by the lack of conservative-yet-stylish options. "I've always been a modest dresser, and it's been a struggle to find clothing that has some style and yet isn't revealing." When she began talking to friends about her experiences, she discovered that she wasn't alone--and as many entrepreneurs know, where there's struggle, there's opportunity.
Last July, she and her husband, James Faghmous, began working on Mode-sty, an online clothing boutique that meets the need for conservative clothing that looks good and is affordably priced. Aljabri found that by working with small-scale designers who crafted each item by hand, she could provide a range of clothing options for others who prefer more modest fashions.
Although Aljabri is Muslim, she sees the Mode-sty site as a resource that will appeal to numerous religious and cultural groups. "There are many religious communities where women want more coverage, like Muslims, Jewish women, and Christian groups, like Mormons," she says. "But then, there are also women who want to dress conservatively just because it seems more professional, or because they're getting older and they see this style as more age-appropriate."
At first, Aljabri utilized a "pop-up" model for the site, which meant the site would go live for only two weeks at a time until all inventory was sold, then it closed until Aljabri could re-stock. But with increasing attention and customer loyalty, the site is now up continuously, and she's thinking of her next move.
"We've realized that we need to produce our own clothing line, so we're working on that, and we also want this to be a destination site, where women can talk about different issues," says Aljabri. 

Source: Zahra Aljabri, Mode-sty
Writer: Elizabeth Millard
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