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Upscale apartments gaining among new set in downtown Minneapolis

In a Nov. 15 Minnpost story, writer Steve Berg considers the success of upscale apartment projects in downtown Minneapolis. 

The stylish Mill District building at Washington and Portland avenues, for instance, which probably would've sold condos a few years ago, he says, are moving apartments, despite the economy.  

For many young people and emptynesters who want to be in the city, Berg ventures, renting is likely the most realistic option. "Renting, long an upscale or mid-priced option in cities like New York, Chicago and San Francisco, is quickly overcoming its stigma here and becoming a smart alternative," he says.  

Developer Jonathan Holtzman, who compares his approach to that of a boutique hotel, says in the story that his target audience is a group of young, active urbanites: "Most builders are waiting for the recovery so they can come back into the market with the same old products as before," he said. "We're offering something different."

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