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New York Times profiles MInnPost's $1.1 million online news operation

New York Times media columnist David Carr, himself a veteran of the Twin Cities media scene, takes a look at Minneapolis-based MinnPost as an example of online news experiments taking root in several cities across the country. Carr notes that MinnPost employs the equivalent of 18 full-time workers with an operating budget of $1.1 million drawn from diverse sources: advertisers, investors, members, sponsors, foundations and donors at fundraising events.

"The trends are impressive, even if the numbers sound more like a successful taco stand than a big news operation. Of course, like many other nonprofit news sites, MinnPost is taking advantage of one of the upsides of the downsides: many skilled journalists with years of expertise are on the loose and looking for a way to continue to avoid getting a real job.

"Doug Grow, a columnist at The Star Tribune for 20 years, has retired, but now finds himself filing as much as six or seven times a week for MinnPost.

"'We don't have enough staff to have any meetings, we can write with a point of view, which is wonderful, and the psychic rewards are enormous,' he said. And the money part? 'I worry about that. They haven't crossed the line in being able to sustain young reporters in the middle of their careers.'"

Read the full story here.
Source: The New York Times

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