Hey, look over here. No, here. That's right.
3M has fine-tuned its tool to track just where your eyes went--and where they go--when you visit a website.
In a June 9 Fast Company article, Austin Carr takes a detailed look at 3M's visual impact scanner (VIS), which uses an algorithm called visual attention service.
William Smith, business manager at 3M's graphics division, tells Carr that the tools "predicts visual impact" � something of interest to advertisers and designers alike, Carr notes.
The article includes a video and several visual examples of the VIS at work.