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Usability firm NiceUX expands into new office space

A beautiful website or app might be satisfying, but if they lack a high degree of usability, they could sink a business.
Minneapolis-based NiceUX focuses on creating digital products that people enjoy using, and their expertise is becoming more in demand as companies across a range of industries rely on sites and applications.
Seeing steady growth, the company recently moved into new offices in the Warehouse District, and expects to grow its three-person team to 10 within the next year.
Founder Jon Hadden says he doesn't want to turn NiceUX into a large agency (or even be considered an agency), but he feels that the firm offers a distinctive service that will prompt further growth.
"What sets us apart is that every project is different, and we have the skills to recognize that," he says. "Each project has unique content and a unique audience, so we do the research upfront before we pick up a pencil to start any design work."
Many agencies produce digital work, he adds, but skimp on making sure that people will be viewing the finished product in a way that most benefits a client. NiceUX makes that endpoint a priority from the beginning, and Hadden believes this creates a higher level of customer service.
"Sometimes at companies, the research on usability gets put on a back burner," he notes. "But it should be a starting point."
Before making the move to new offices, the company was sharing space with another firm in the Grain Belt building, and Hadden feels this shift will kick off a fresh wave of growth. He says, "It's a wonderful space, and we're excited for what's ahead."
Source: Jon Hadden, NiceUX
Writer: Elizabeth Millard
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