Creative Leadership : Innovation + Job News

Next week, September 21-24, the Twin Cities will host Rail~volution 2014, one of the country’s most visible transit and development conferences.
 
Founded in 1989 in Portland, Oregon, as a local advocacy organization, Rail~volution expanded in 1995 into an annual conference that brings the country’s top transit and design thinkers together each year. According to the Rail~Volution website, the "conference is for passionate practitioners — people from all perspectives who believe strongly in the role of land use and transit as equal partners in the quest for greater livability and greater communities."
 
Rail~volution 2014 will showcase the vibrancy of the Twin Cities, thanks to two dozen “mobile workshops” spread across four days. The a la carte events include “Grow, Sell and Eat Local,” which will take attendees to Frogtown Farm, Urban Organics and the St. Paul Farmers Market. “BOD: Bike-Oriented Development + The Midtown Greenway” shows off “the nation’s best urban bike trail” on a 12-mile bike tour.
 
Other noteworthy events include a “cultural journey” centered on the Franklin Street LRT station, a tour through the Warehouse District/North Loop, and a “history and vision” workshop about the Northstar commuter rail line. Other workshops and lectures will take place at the Hyatt Regency near the Minneapolis Convention Center.
 
Another highlight of Rail~volution 2014 is a trade show that features more than a dozen rail-related exhibitors, from multinational rolling stock manufacturers like Siemens to smaller firms like Oregon-based United Streetcar and Northwest Signal. Local sponsors include Kimley Horn, a St. Paul-based design firm, as well as the Central Corridor Funders’ Collaborative, a consortium of organizations dedicated to fostering transit-oriented development and sustainable growth along the Green Line.
 
Local conference attendees will have plenty of opportunities to network with national players in the transit and development business. Before the conference officially kicks off, the Baseball + Hotdogs + Local Brews event combines a Twins game with a tour of the newly refurbished Ford Center, in the Warehouse District, and free-flowing Twin Cities beers. For non-baseball fans, a paddleboat cruise shows off the cities’ skylines and natural beauty from the Mississippi River. Those who want to pair art and transit can tour the Loring Greenway and Minneapolis Sculpture Garden, which precedes a Saturday-evening show at the Jungle Theater.
 
The location of its signature conference varies each year, but Rail~volution has plans to implement year-round programming that “fufill[s] our mission and vision that America's cities and regions be transformed into livable places—healthy, economically vibrant, socially equitable and environmentally sustainable,” according to its website.
 
 

The AIGA Minnesota  Design for Good initiative (#designforgood), first launched nationally by AIGA in 2011, is partnering with The Common Table for a first-of-its-kind showcase at this year’s Minnesota State Fair. The exhibit will highlight the diversity of local food systems, with input from “organic farmers, farm-to-table restaurants, nonprofits working on healthy soil initiatives and other organizations involved with sustainable agricultural initiatives,” says Sandy Wolfe Wood of AIGA Minnesota.
 
Among other things, the exhibit highlights Design for Good’s commitment to “design thinking,” an “iterative problem-solving process” that “has the power to find innovative solutions to our most challenging social problems,” says Wolfe Wood.
 
Design for Good's showcase is part of The Common Table's exhibit about local food stories in the Horticulture Building at the state fairgrounds. The Common Table enlisted AIGA Minnesota and the Design for Good initiative to design the graphic and multimedia storyboards for the 18 partner organizations. These storyboards are supported by the Storytelling Pavilion, a structure designed and constructed by The Common Table team that resembles branching trees with a canopy of airy honeycombs. The exhibit is both kid and family friendly, and will remain as a permanent exhibit at the Minnesota State Fair for years to come.
 
Many of the partner organizations are based in the Twin Cities. Notables include Red Stag Supperclub, Wedge Community Co-op and Birchwood Cafe. All of them source organic and sustainably farmed produce from farms near the Twin Cities.
 
Several producers will be on hand as well, including Homestead Gardens of Welch (an innovative plot that utilized cold-climate permaculture techniques) and Moonstone Farms. Industry thought leaders from the Institute of Agriculture and Trade Policy, Environmental Justice Advocates and the Central Minnesota Sustainability Program will participate too. 
 
Design for Good has grown into a key initiative for AIGA Minnesota, which is one of the country’s largest AIGA chapters and one of the state’s largest design organizations. According to its website, Design for Good’s ongoing programming aims to build “a core group of designers interested in design for social impact...who want to be engaged with social change, who have ideas of what issues are most salient, and who can share stories of successful collaborations that have made a difference in the world.”
 
Fairgoers who aren’t affiliated with AIGA Minnesota, The Common Table or any of the exhibit’s partner organizations can still lend their time and talents to the event in exchange for free State Fair admission on the day they volunteer. The Common Table is handling volunteer scheduling here.
 

For drivers, bicyclists and pedestrians in Dinkytown and the Marcy-Holmes neighborhood in Minneapolis, the view has gotten more interesting. The Box Fresh Utility Wraps Project, an initiative spearheaded by the Marcy-Holmes Neighborhood Association (MHNA) and The Soap Factory, was unveiled July 25 and will be on view through the remainder of the summer.

The initiative paid for six artists to transform six utility boxes at high-visibility intersections. "We wanted to use this opportunity as a showcase for professional artists," many of them local, says Chris Lautenschlager of MHNA. "For well over a decade, Marcy-Holmes has conceptualized its streets as an urban gallery," he adds. As examples he points to the Moroni sculptures on 6th Avenue SE and the murals scattered around Dinkytown.

Scott Bean, whose box is at 326 6th Avenue SE, is a local resident and former instructor at the Marcy Open School. Candy Kuehn, whose work is at 327 14th Avenue SE, is a Minneapolis artist. Tony Chrenka and Christina Laskowski, a recent University of Minnesota graduate, are both former residents: Their boxes appear at 1300 4th Street SE and 100 University Avenue SE, respectively.

Though not a resident, Norbert Marklin has collaborated on various art projects with Marcy Open School staff and students. Rachel Orman is an active Marcy Open School parent and patron of the Southeast Library.

Utility boxes are bulky, ground-based assemblies located at intersections with traffic lights. "Their primary purpose is to control the nearby traffic signals," Lautenschlager says. "We chose these locations, along or near University Avenue SE and 4th Street SE, because of their maximized visibility to passing cars, bicycles and pedestrians."

According to the MHNA press release, the artwork ranges from "traditional painting to contemporary conceptual." The project had a price tag of about $12,000. The TCF Bank Stadium Good Neighbor Fund, a neighborhood improvement fund administered by the Stadium Area Advisory Group (which in turn is associated with the University District Alliance), provided $5200.

Although the MHNA had never undertaken a project like this, Lautenschlager says the organization drew inspiration from "Thinking Out of the Box," an initiative undertaken by south Minneapolis' Kingfield Neighborhood Association in 2009 and 2010.

MHNA has plans for more eye-catching street features. The MHNA recently received another Good Neighbor grant to fund a "wayfinding project" for the Dinkytown Greenway, which serves the greater U of M area. "[We'll be] adding signage that will lead to the Dinkytown Greenway and point people in the desired directions away from it," says Lautenschlager.
 

 

Social Innovation Lab, a Minneapolis-based social justice organization begun in partnership with the Bush Foundation, is holding its next "Leading Innovation Deep Dive" on September 15 and 16 at the Urban Research and Outreach-Engagement Center on Minneapolis's North Side. The event will be one of a dozen that the organization has held in the past two years, all focused on training local employers and employees to "solve complex social challenges."

Social Innovation Lab is the brainchild of Sam Grant and Michael Bischoff, two social justice veterans who have decades of combined experience. Grant currently runs two other nonprofits, AfroEco and Full Circle Community Institute. Bischoff is Clarity Foundation's lead consultant. Bo Thao-Urabe, who is the Senior Director of Asian Americans/Pacific Islanders in Philanthropy and runs RedGreen Rivers (an initiative that supports female artisans), is assisting Grant and Bischoff.

The Deep Dive aims to unite decision makers and role players from diverse backgrounds to talk through—and implement, at least on an experimental level—solutions to the Twin Cities' most entrenched social issues, including broken food systems and racial disparities in housing and hiring. The goal is to customize solutions to fit the needs of individual organizations, creating a graduating class of "change agents" who can apply what they've uncovered to the problems they face.

The Deep Dive walks participants through every step of the change-seeking process, from "clarifying the intent of your team" to "build[ing] prototypes that develop practical solutions" and "scal[ing] innovation for social benefit," according to the Lab's website. Participants are guided by six global principles, from "bring[ing] an open heart, mind, and will" to "honor[ing" commitments."

The ambition and optimism of the Deep Dive—and Social Innovation Lab in general—is a conscious counterweight to the sometimes-overwhelming feeling of powerlessness that can afflict people who work for positive change.

"Everybody that we've talked to is saying...the same things," says Grant in a video posted to Social Innovation Lab's website. "As hard as they work, they feel like they're facing this dynamic...where they're getting one step forward and two steps back, and they can't really sense that what they're doing is leading to the deep change that they desire."

As Bischoff puts it, it's much easier—and more exciting—to work on overcoming these obstacles as part of a team, "instead of just trying harder by yourself." The end result: a "community of social innovators" that drives momentum for positive change and "close[s] all of these persistent gaps," says Grant.
 

On Tuesday, July 22, the West Bank's Southern Theater publicly launched its ARTshare program with a festive gathering at Town Hall Brewery. Beginning in January, ARTshare members will get full access to all 15 of the Southern's resident performance companies for $18 per month, with a minimum commitment of 12 months. Members can reserve seats at performances on a first-come, first-serve basis, with no additional fees or restrictions. The theater is also working on a set of members-only perks, to be announced later this year.

To start, the theater is making a total of 2,100 memberships available. The Southern is already well on its way to this goal: Barely two hours into the celebration, nearly 200 memberships sold online and at Town Hall. Once the cap is reached, membership will be closed until and unless executive director Damon Runnals and his team decide to add more capacity. Memberships help fund a three-year, $11,000 per year residency for each group. The Southern won't charge residents to rent the space, though they must shoulder their own production costs.

In a recent interview with MinnPost, Runnals acknowledged that ARTshare will bring live performance to the Southern Theater for the first time in more than three years. While this means that the space won't be available for rental or other functions for the foreseeable future, it will provide a platform for more than a dozen small, local dance or theater groups. To smooth the transition, Runnals plans to "[hold] meetings with the resident companies to talk and share best practices," according to the interview.

If the Town Hall-hosted event was any indication, the initiative should be successful. Eighty attendees filled the brewery's patio. Free beer and appetizers fueled a merry crowd, many of which were members of Southern's future resident companies. People in orange ARTshare T-shirts circulated through the crowd, speaking with attendees about the initiative and soliciting membership pledges. At 4:30 p.m., the brewery patio hosted three impromptu performances from future ARTshare resident companies.

Members can expect more of the same from ARTshare's nearly untested membership model. As he noted in the MinnPost interview, Runnals and his team didn't have another example to study. Two theaters in Chicago and the Pacific Northwest also offer limited numbers of unrestricted memberships, but they both double as production companies. As a "co-presentation" facility, says Runnals, the Southern is more like Northern Spark - "a platform for artists," who have lots of say over how the theater operates, not to mention its content.

After months of anticipation, Sisyphus Brewing Company opened its doors to the general public on July 11.The new nano-brewery, located in a former Dunwoody College of Technology storage space near the I-394/94 interchange, has a 100-seat taproom with local artwork, shuffleboard tables and exposed brickwork.That's the first phase.

A 100-seat performance space on the opposite side of its building is still under construction. And a massive, Kickstarter-funded mural on the north side of the building--facing busy I-394--is ready for admiration.

The beer is flowing, too.Owner and head brewer Sam Harriman unveiled four brews at the July 7 "thank you" party for Kickstarter contributors.The Kentucky Common, which is brewed with ingredients you'd find in a typical Kentucky bourbon, was chewy yet refreshing. The Oatmeal Pale Ale--"I've only tasted one other example of this before in the many beers I've tried," says Harriman--evokes several different styles without being derivative.

The black ale with coffee displayed the final stage of the "brewing" process, with Harriman's associate pouring an ounce or so of dark roast coffee into the freshly poured beer. The Brett IPA toed the line between brewer's dream and nightmare, using a wild strain of yeast (brettanomyces). Regarded as a malodorous contaminant in most styles of beer, brettanomyces imparts a sour, spicy, slightly floral note in the right doses. (It worked beautifully.)

"The brewing world is steeped in tradition, and that tradition says bringing brett into a production brewery is a dangerous proposition," says Harriman. "But others I've talked to do it successfully, and with proper cleaning we'll be able to do it successfully too...I view the use of brett as an opportunity to differentiate ourselves in the Twin Cities market."

Harriman is also cognizant of how the Twin Cities' brewery scene looks from an outsider's perspective. The region's craft beer advocates, he argues, can get so caught up in new brewery openings and locals' increasingly sophisticated palettes that they downplay the work that still needs to be done.

"People in the Twin Cities may think we have an awesome brewing culture, which we most certainly do," he says, "but we lag behind many, many cities in the US...to set ourselves apart, we need to do things that aren't being done here yet."

Harriman and the Sisyphus crew have no plans to step on other brewers' toes, though. They won't can or distribute, with the possible exception of a partnership with the Comedy Corner (in the basement of the Corner Bar).

Even that will require regulatory wrangling that Harriman doesn't yet have time for. And even if he wanted to, the taproom's volume would probably make that impossible. With a 2-barrel brewing setup, Sisyphus is officially the Twin Cities' only nanobrewery--the smallest brewery designation there is.

Since he can't brew much of any one brew, being small will actually help Harriman experiment with different styles and circle back to fan favorites. "I brew what I like to drink, and I have a really concrete idea about what I like," he says. "There are so many beers out there nowadays, and it takes something really special to stick out in your mind and make you come back for more...Inspiration and focus is what will set us apart in the long run."

A big part of that inspiration are Harriman's plans for a comedy/performance space in the still-in-progress section of his building. The timing of the buildout--and the opening of the space itself--will depend on the taproom's cash flow.

Harriman hesitated to give a timeframe, but was hopeful about its prospects: "If our customers like our beer enough," he says, "we'll be able to build out the other side of that space."

For now, the brewery is open between noon and 1 a.m. on Fridays and Saturdays. Additional hours are in the works.

On July 1, in partnership with the Ewing Marion Kauffman Foundation, online business directory Thumbtack released its annual small business survey of U.S. cities. Minneapolis-St. Paul finished in eleventh place and earned an overall "A" rating, falling behind several cities in Texas and smaller Mountain West towns like Colorado Springs and Boise.

The Thumbtack-Kauffman survey subjected the Twin Cities to more than a dozen measurements, based on responses from surveyed small business owners.The region earned an "A" grade for ease of starting a business and an "A+" for the availability of training and networking programs. It earned decent"'B+" grades for environmental and zoning regulations, and a "B" for health and safety. Licensing rules and employment, labor and hiring protocols came in at the '"B-" mark, with the local tax code and ease of hiring scoring "C+"

The Cities' rankings showed marked improvement over the past two years. Minneapolis-St. Paul's overall rating was "B+" in 2013 and "'B" in 2012. The change in availability of training and networking programs was particularly noteworthy, with a jump from "C-" to "A+" between last year and this year. The overall regulatory environment and ease of hiring improved significantly as well.

Although the Twin Cities could have scored higher in some areas, the region fared great next to some well-known locales. Buffalo, Providence, Sacramento, and San Diego earned "F" grades for overall business friendliness, and many other East and West Coast cities failed to clear the "D" bar. At the state level, California, Illinois and Rhode Island earned failing grades.

The survey also sourced subjective opinions from business owners across the Cities. Some of these were glowing: A Minneapolis-based designer reported that "I'm in a great location and have a lot of room for growth." Others were more skeptical of local governments' role in business, with a Minneapolis pet sitter complaining about the state sales tax on dog-walking services. 

Relatively high taxes, coupled with byzantine regulations, were a common complaint. But some respondents actually argued for a more hands-on approach by local regulators, including a Minneapolis voice teacher who complained that hands-off licensing was creating room for scam artists in the field.

Thumbtack's survey collected reponses from about 12,000 U.S. small business owners (in the Lower 48 only) over a two-month period in early 2014. For a copy of the full report, contact [email protected].

 

This week the Twin Cities BIKEFUN!'s Pedalopolis extravaganza will take to the streets. Pedalopolis is an annual "crowd-sourced festival of social bike rides" with dozens of user-generated events and themed rides. The celebration kicked off at 5 p.m. yesterday with a parade between Matthews Park and Powderhorn Park, where a potluck lasted into the evening. The parade's centerpiece was the enormous Pedal Bear, a "pedal-powered polar bear" built by the locally based ARTCRANK Collective.

The opening festivities were just the tip of the iceberg. "The Pedalopolis festival is an ever expanding work in progress," writes Nickey Robare, of Twin Cities BIKEFUN! "[We're] creating a space, and the community has stepped in to fill it up." The goal is to create a series of themed rides and gatherings around Minneapolis and St. Paul. BIKEFUN! accepted ideas from members of the public until shortly before the festivities began, with "room for any type of bike ride you can imagine," says Robare. (Awesomeness is encouraged.)

Participants have clearly had fun planning this year's event. Last night, riders could choose from a 15-mile mural tour of Minneapolis or a meditation-themed ride with the DharmaCore Queer Meditation Community. At noon today, the 2DCLOUD Bicycle Distro rounds up riders who'd like to distribute free books at community centers and other locations around the Cities.

This evening, the "It’s Your Birthday Bike Ride" asks riders to pretend it's their birthday and dress accordingly. (No actual birthdays required, according to TC BIKEFUN!'s website.) For a nightcap, St. Anthony Main Theater hosts a screening of "Half The Road: The Passion, Pitfalls, and Power of Women’s Professional Cycling," a film that looks at women's love for the sport and "the pressing issues of inequality that modern-day female athletes face in male dominated sports."  

Tomorrow, history and amenities are on the agenda. A 6:30 p.m. ride hits six "overlooked parks" in St. Paul, a simultaneous jaunt visits various architectural gems in the Seward neighborhood, and a 7 p.m. "Replacements Ride" takes a tour of locales mentioned in the Twin Cities band's songs and ends with a drink at the CC Club, a favorite haunt of theirs.

On Friday, the weekend begins in style with "Tour de Breweries," which includes a stop at Town Hall Brewery and other yet-to-be-named locations. At 11 p.m., the "Secret Society of Midnight Cyclists" meets to pedal to "a location known only to the [tour] leader," according to TC BIKEFUN!'s website.

Pedalopolis's last big event will take place at 9 p.m. on Saturday, at Bedlam Lowertown in St. Paul, with a "short jorts" dance party and a performance from River City Soul. The event, like all Pedalopolis gatherings, is free and open to the public. A "Hangover Ride" and other "day-after" activities will take place on Sunday.

In addition to Pedalopolis, its showcase celebration, BIKEFUN! also administers an online biking forum that connects Twin Cities cyclists with safe, community-themed activities in all seasons. In addition to establishing it as a key mode of transport for Twin Cities residents, the organization aims to make biking fun and accessible for kids and adults of all ages.

Earlier this summer, more than a dozen Minneapolis-St. Paul 17-21 year olds participated in the inaugural production of Film in the City, a Minnesota State Arts Board-funded initiative that connects at-risk youth with local filmmakers and front-of-the-camera talent. The original short, “A Common Manor,” was entirely written by Film in the City’s young participants, who also made up the majority of its cast. Highlights of the filming process were included in filmmaker Jeff Stonehouse’s contribution to One Day on Earth, with the edited production to be released in October.

Film in the City is the brainchild of Rich Reeder, a 30-year veteran of the film industry. He was inspired by a tragedy: While he was producing a documentary on the White Earth Reservation, a local high school student suddenly took his own life, shattering the community (and Reeder’s crew). As a filmmaking veteran, he saw the medium’s potential to boost self-esteem and commitment in at-risk youth.

Reeder and an assistant connected with six homeless youth organizations—Ain Dah Yung, Youthlink, Avenues NE, Face to Face/SafeZone, Full Cycle and Kulture Klub Collaborative—across the Twin Cities. Beginning in February of this year, 16 participants attended 12 workshops that covered everything from art and sound design to improvisation.

Filming took place over two weeks in June, at several locations in Minneapolis and St. Paul (the Midtown Farmers’ Market and private residences in St. Paul’s Summit-University and Midway neighborhoods among them). Local arts organizations including the Guthrie Theater and HDMG Studio & Production Center lent backdrops and equipment.

“A Common Manor” wrapped on June 25. There’s still plenty of editing and marketing work to be done before its release. But the project has already paid dividends: As a direct result of their work with Film in the City, says Reeder, at least eight participants have conducted internships or mentoring sessions with “professional Twin Cities’ directors, writers, cinematographers, lighting and sound specialists, makeup and wardrobe mentors.” Two have worked with Stonehouse on a commercial film shoot in Wisconsin.

Reeder also sees Film in the City, and projects like it, as critical for character-building and professional development. “These youth have made major strides in terms of self-esteem, collaboration with other youth and adults, learning the entire film[making] process and focusing…on specific aspects of the creative arts,” he says.

Reeder and crew plan to apply for the same Minnesota State Arts Board grant next year. The hope is that first-year veterans will actively mentor second-year participants, creating an artistic legacy among at-risk youth.

More ambitiously, Film in the City may soon export its concept to other cities. “Youth organization leaders in Seattle and San Francisco have already expressed interest in the concept,” says Reeder, noting that those cities’ famous writing and visual arts workshops for homeless youth haven’t yet been complemented by filmmaking initiatives.

 

ArtsMidwest, an Uptown-based arts organization that forms partnerships with artists and local art organizations throughout the Upper Midwest and Great Lakes region, has released a major report to publicize the achievements of its ArtsLab subsidiary. Entitled “Capacity Building and Resilience: What Participants Learned Through ArtsLab,” the exhaustive report outlines the experience of eight organizations, including five from the Twin Cities.

According to Anne Romens, ArtsMidwest’s External Relations Manager, the report “offers key takeaways for nonprofit organizations seeking to build their resiliency and for grantmakers supporting the arts and culture sector.” The report itself is intended for “organizations looking to strengthen their adaptability, funders interested in the leadership qualities that support careful fiscal oversight, and…colleagues in other capacity building programs, both within and beyond the arts community.”

ArtsLab partners can enroll in the Peer Learning Community, an intensive, two-year “training and technical assistance program that brings diverse arts leaders together in a supportive, collaborative environment.” Components of the Peer Learning include mentorship assignments, monthly webinars, quarterly retreats, and training sessions that focus on financial management, strategic planning, community engagement and impact evaluation.

The five participating Twin Cities organizations had incisive feedback for ArtsLab—and the program’s future participants. During its first year working with ArtsLab, All My Relations Arts was evicted from its space at the Great Neighborhoods! Development Corporation, forcing the organization to hastily partner with the Native American Community Development Institute and seek funding assistance from ArtsLab. Over the subsequent two years, All My Relations found a new gallery and performance space that now anchors Franklin Avenue’s ascendant American Indian Cultural Corridor.

Mizna, a St. Paul organization that sponsors the Twin Cities Arab Film Festival, nearly went bust when its former director resigned to pursue her writing career. ArtsLab helped the organization secure much-needed funding to carry it through. But Rabi’h Nahas, Mizna’s board director at the time, is even more appreciative of the guidance and experience of ArtsLab’s staff and educators.

In addition to the report and accompanying case studies, ArtsLab released a complementary video series on ArtsMidwest’s YouTube channel, including contributions from the studied organizations.

ArtsLab was founded in 1999 with grants from six funding partners, including the Bush Foundation. According to its website, the initiative aims to “support the acquisition of new skills, tools, and habits [that enable] navigation in a constantly changing environment” through “a highly participatory process.” It’s permanently staffed by Program Director Sharon Rodning Bash, Program Manager Angela Keeton, and Program Assistant Emily Anderson, and supported by a national group of educators and arts leaders.

 

Crux Collaborative, a user-experience consulting firm based in the southwest Minneapolis, is dramatically changing its approach to business, staff and clients as part of a bold rebranding effort.

During the past year, the firm formerly known as Eaton Golden has adopted a flatter management model, a more collaborative approach to internal problem-solving, and a culture of “trust and even friendship” between clients and employees, says co-principal Mahtab Rezai. She calls the experience overwhelmingly positive, with new clients and new staffers energized—and surprised—by Crux’s highly personal, yet results-driven, approach to its work.

Recently, says Rezai, an increasingly tech-savvy population and a growing volume of digital points of customer-vendor contact created a “sea change” in user experience best practices, from a proscriptive, top-down approach to a more user-friendly, even nurturing one.

“Almost everything we do now is complex and interrelated,” she says, including how we access and communicate information. Crux specializes in improving user experiences for “complex, data-driven, transactional experiences,” Rezai says, which “aren’t optional and haven’t historically provided a lot of choice to the user.”

Ultimately, the goal is to render these experiences—like using a health exchange, executing online financial transactions and accessing employee benefits—more “humane,” making it easier and more natural for people to complete essential, boring tasks in the digital space.

Rebranding has helped Eaton Golden/Crux Collaborative process and take advantage of this shift. Sadly, a tragedy accelerated the process.

In early 2011, principals Emily Eaton and John Golden lost their young son to cancer. Rezai, a former colleague of Golden’s who was already in talks to take a new role with the company, immediately took over day-to-day management of the firm while the parents grieved. Eaton eventually sold her interest to Rezai and left the company completely to write a book about coping with grief.

Rezai still has her operational role. Golden and Rezai are now equal partners. But Crux is no longer “two leads plus a support staff,” says Rezai. Nearly every important decision, including the company’s new name, arises through consultations with rank-and-file staffers. In a larger company, this might produce friction, but Crux is small enough to function as a single team.

So far, the experience has been transformative. Even experienced employees had never seen a rebrand go so smoothly. Morale has spiked. Clients are happy, too: Crux just posted the strongest first quarter in its 10-year history. Last year, with the transition in full swing, the company made Minnesota Business Magazine’s “Top 100 Businesses to Work For” list, a major achievement.

Will Crux’s new approach to business translate into a bigger workforce and a national client pool? For now, Rezai is cautious about such plans.

“Growth is not our objective,” she says. “Excellence is.”

The company has eight full-timers, with room for just a handful more. And since it doesn’t have a business development division or send out RFPs—“We’ve found that they’re a waste of our time”—the firm relies on word of mouth to attract new clients. Crux is picky about accepting new work, essentially “prequalifying” clients before pitching or consulting with them.
“The ability to judiciously say ‘no’ has taught us how to say ‘yes’ when it’s clearly right,” says Rezai.

By choice, Crux also focuses on companies in the banking/finance, medical device, health insurance and benefits administration subsectors—niches heavily represented by Twin Cities businesses. As Rezai puts it, “we stick to what we’re good at.”

 

FOCI Minnesota Glass Center for the Arts based in Northeast Minneapolis, the state’s only nonprofit glassworking nonprofit, has launched an ambitious crowdfunding initiative to fund the purchase of a new “mobile hot shop.”

The project aims to raise $50,000 to fund the purchase and retrofitting of a vehicle that will carry a fully functional glass studio to schools, community centers and special events around the Twin Cities. Individual donations for this “mobile teaching facility on wheels” are tax deductible and can be made through FOCI’s Go Fund Me page.

In the past, FOCI has done mobile glassworking demonstrations at the St. Cloud State Lemonade Festival and the Swedish American Institute. According to Bryan Ethier, FOCI’s board chairman, the new shop would be a closed trailer with several benches to accommodate glassworkers and an open design to accommodate crowds of spectators.

The mobile hot shop would replace a smaller, less user-friendly mobile shop that contained a single furnace and “glory hole” for reheating glass. Outside spectators had to stand around it or use seating provided by the demonstration venue.

Ethier expects the initiative to enhance FOCI's visibility and reach. The organization’s old State Fair headquarters was demolished to make room for the Heritage Square project. FOCI’s now-defunct satellite shop at the Renaissance Festival formerly anchored its outstate presence.

“The only way we can provide demonstrations now is with a mobile studio,” says Ethier. FOCI’s 120 members, who are proficient in the art of glassworking, typically monopolize the company’s main location.

The new mobile shop will also solve accessibility challenges at FOCI’s headquarters. “We’re located on the basement level of a building with a non-functioning elevator,” says Ethier, making handicapped accessibility impossible.

The organization’s location in an industrial area of Northeast isn’t convenient for visitors without cars, so the shop will facilitate demonstrations in more transit-friendly locales. Eventually, FOCI would also visit suburban and rural schools whose students can’t afford to travel to Minneapolis.  

Michael Boyd, FOCI’s artistic director, started Foci as a private studio in 2004 and converted the organization to nonprofit status in 2010. Foci now provides educational services for students and glassworking novices of all ages. It also rents space and supplies to its member artists. In addition to the mobile hot shop, FOCI plans on opening a new studio space at the State Fairgrounds’ West End Market project.

In less than a year, a partnership between Advance IT Minnesota and Metropolitan State University has produced Fusion, an “IT residency” program that will officially launch during the 2014-15 academic year. Fusion places students in various technology degree programs with local employers—ranging from cutting-edge startups to Fortune 500 firms—that need flexible, entry-level IT labor. The program has already accepted applications for the coming year’s roster and is in the process of vetting applicants.

Unlike a traditional internship, which typically runs a single academic semester, each participant’s residency lasts 18 to 24 months—roughly tracking their last two years of college. Students are paid for their time, typically less than 20 hours per week, with projects assigned by their employers and paychecks issued by their school.

Fusion currently has 40 open spots, but Bruce Lindberg, executive director of Advance IT Minnesota, hopes to grow the program significantly in time for the 2015-16 academic year by expanding the program’s enrollment at Metro State and creating an identical residency program at Mankato State. By next year, enrollment could increase twofold, with further growth possible.

“If employer demand and participation grow beyond the capacity of those two partners,” says Lindberg, “we will look to expand by involving other academic partners” around the Twin Cities and outstate areas.

With a projected deficit of nearly 10,000 tech workers in the state by 2020, Fusion aims to accelerate the development of Minneapolis-St. Paul’s high-tech workforce while making it easier—and less risky— for employers and prospective employees to find one another. Currently, the rapidly growing and changing industry suffers from “skill mismatch,” where employers struggle to find candidates who can keep pace with changing job requirements and competencies.

“Many graduates face the frustrating reality of employers asking new grads for two to three years of experience…which they usually don't have,” says John Fairbanks, a third-year Metro State student who applied to the program this spring. “[T]hrough the Fusion program, I will graduate with a degree and have substantial experience to back it…allowing me to enter the job market more quickly and with real-world experience to solve real-world problems.”

The idea for Fusion developed out of conversations between Lindberg and Marty Hebig, Maverick Software Consulting’s founder and president, in January 2013. Lindberg and Hebig, whose company helps firms avoid offshoring by hiring low-cost, U.S.-based student IT workers for special projects and ongoing work, helped recruit other local business leaders to the cause. He also helped them build a compelling case for an IT residency program. In January 2014, Metro State approved the program and began publicizing it to students.

Employers and managers who wish to learn more about Fusion can attend an information session, hosted by Advance IT Minnesota, at MCTC’s campus on June 17 between 11:30 a.m. and 1 p.m. RSVP through Bruce Lindberg at [email protected] or 612-659-7228.


 

The Minnesota Inventors Congress’ Invention Expo just wrapped up its first session in the Minneapolis Convention Center, after nearly 60 years of meeting in the small town of Redwood Falls. On May 2 and 3, hundreds of exhibiting inventors, investors and business leaders crowded into the center’s main hall to peruse the latest ideas and designs from the country’s brightest tinkerers, hardware whizzes and gearheads.

The continent’s “oldest annual invention convention,” according to its website, moved to the Twin Cities to take advantage of the local infrastructure. For Zachary Crockett, co-founder of Minneapolis-based Spark and an Invention Expo keynote speaker, the move was about connecting tech-savvy hardware and software experts, who tend to be younger and urban, with practical-minded tinkerers, engineers and designers who come from a “broader demographic” and often live in rural areas.

The exchanges of ideas, partnerships, and capital that result can be game-changing. Early on, Invention Expo’s participants often focused on clever, useful products that made discrete tasks easier—think late-night infomercials. Today’s attendees leverage cutting-edge technology to create products with far broader applications, from Bondhus Arms’ credit card-sized pistol (perfect for a post-“conceal and carry” world) to the Powerizer toolbox, which features a battery-powered charging station, USB outlet and three adapter connections to help users stay connected outdoors. Crockett’s Spark Core, meanwhile, is a node that connects everyday items and systems to the Internet via WiFi.

“Building hardware used to be hard,” says Crockett, “but the process has been democratized. You don’t need a $1 billion factory to make things anymore.” Open-source software (and, increasingly, hardware), coupled with coworking and other efficiency-enhancing trends, are making it easier for teams of three or four to develop, build, market and profit from innovative products.

Trevor Lambert, a University of St. Thomas grad who founded Lambert & Lambert (an IP and product-licensing firm) and Enhance Product Development (which turns invention ideas into marketable products), sees two value propositions for Innovation Expo participants.

First, the expo’s workshops and presentations educate novice inventors about the various aspects of product licensing and development, from pitch support with the “Pitch the Experts” panel (on which Lambert sat this year) to Crockett’s “Inventing Success” address, which discussed the potentially revolutionary impact of always-online devices.

Invention Expo, and events like it, also provides inventors with access to markets, whether through product-development experts like Lambert or direct contact with potential investors. With so many good ideas floating around, competition requires inventors to network relentlessly—something that many are less than comfortable with.

For Lambert and his team, that creates an opportunity. “We’re paid to know people,” he says.

 

Got big plans for April 26? Lu Lippold, the local producer for One Day on Earth’s “One Day in the Twin Cities,” has a suggestion: Grab whatever video recording device you can—cameraphones included—and record the audio-visual pulse of your neighborhood.

On the final Saturday of April, the Twin Cities and 10 other U.S. metros will host the fourth installment of One Day on Earth’s celebration of film, culture, and all-around placemaking. Founded by Los Angeles-based film producers Kyle Ruddick and Brandon Litman, One Day on Earth (ODOE) has a “goal of creating a unique worldwide media event where thousands of participants would simultaneously film over a 24-hour period,” according to its website.

The first event took place on October 10, 2010 (10-10-10); 11-11-11 and 12-12-12 followed. ODOE skipped 2013, but its organizers weren’t about to wait until 2101 for their next shot. Instead, they selected a spring Saturday—both to accommodate amateur filmmakers with 9-to-5 jobs, and to give participants in the Northern Hemisphere longer daylight hours to work with—for a bigger, bolder, slightly revamped version of the event.

For the first time, participants get 10 questions to inspire their creativity and guide their storytelling, from “What is the best thing happening in your city today?” to “Who is your city not serving?” The goal is to create a multi-frame snapshot of “cities in progress,” one that doesn’t simply answer the who-what-where of the places it covers.

As One Day in the Twin Cities’ point person, Lippold supervises local filmmakers and pitched the project to dozens of partner organizations, including the Science Museum of Minnesota and Springboard for the Arts to visual media companies like Cinequipt and Vimeo. (The McKnight Foundation and the Central Corridor Funders Collaborative are the largest local sponsors.)

The upside? “[The event] is a great way to shine a light on all the hard work that our nonprofit community does,” says Lippold.

Lippold also works with a handful of local ambassadors, some of whom enjoy national acclaim. These include noted cinematographer Jeff Stonehouse, veteran documentarian Matt Ehling, and community-focused filmmaker D.A. Bullock. They’ll be contributing their talents—and stature—to One Day in the Twin Cities’ promotion and execution.

One Day in the Twin Cities could be seen well beyond Minneapolis and Saint Paul. Along with their counterparts from other participating cities, local filmmakers may see their work incorporated into a condensed, three-part series that Litman and Lichtbau will market to PBS affiliates around the country. No word on whether TPT will air the special, but TPT Rewire has agreed to publicize the event in the coming weeks.

The real stars of One Day in the Twin Cities, though, are its filmmakers. Even if you’ve never filmed anything in your life, says Lippold, you can contribute meaningful work. Thanks to an interactive map feature on ODOE’s main site, the work will visible to anyone who visits.

“If I were just starting out in video, I would see this as a huge opportunity,” says Lippold. Since all contributions are credited by name and location, each participant “instantly becomes a documentary filmmaker,” she adds.

Source: Lu Lippold
Writer: Brian Martucci