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SEAB Empowers St. Paul Students to Bridge Cultural Divides

In schools, it’s common for there to be a divide between the administration and the student body that’s hard to bridge. Local schools are trying to reach out, shown by the Minneapolis Board of Education’s decision to give a student representative a nonvoting seat on the board.

For students, though, that move rung hollow: a token position that didn’t have voting rights. Looking to improve its own interactions with students, St. Paul Public Schools (SPPS) is taking a new approach through Student Engagement and Advancement Board (SEAB), a 13-student group that researches and recommends changes to improve the educational experience.

SEAB, now in its second school year, was formed under the guidance of Shaun Walsh and two of her peers. To mitigate the popularity factor of an election, Walsh and her peers chose an application process and interviewed students, grades 10-12, from St. Paul schools.

The first year SEAB established a framework. This year’s agenda is action focused. To improve student inclusiveness, SEAB recommends three changes: The ability of students to choose to wear cultural garments at graduation; to examine the district’s disciplinary programs; and to adjust the district’s social studies program to better reflect the diverse student population of St. Paul schools.

Last year, graduating senior Chandra Her was asked to remove a traditional Hmong stole that violated an existing rule against personal modifications to the graduation uniform.

“Many of the other students had their cultural items physically taken off of them and confiscated,” says Skyler Kuczaboski, a senior at Harding Senior High School. “I think this is extremely disrespectful and I want to make sure none of this happens ever again.”

This disconnect between student emotions and the Board of Education is what inspired Central sophomore Rajni Schulz to join SEAB this year. “It confuses me that decisions in SPPS are not made by the people ultimately effected by them; the students,” she says. “The diversity present in the SPPS community is a beautiful thing,” she adds, which is why the graduation rule has become one area of focus.

While the experience gives its participants valuable leadership and community building experience, the purpose of the group is to improve the student experience for all 60,000 SPPS students. They research and identify issues, taking suggestions from the Board of Education but making their own decisions on topic, tone and recommendations, and speaking with the general student population.

Walsh recalls a presentation at the close of the 2015-2016 school year as evidence of SEAB’s influence on students’ lives. “[A SEAB student] was in a meeting with a board policy work group with kind of cantankerous adults and she really held her own,” Walsh says. She’s also proud that the students followed her advice and requested the right to evaluate their facilitators. In other words, the students can fire her.

The purpose all along was “to take the power to the people,” Walsh explains. Students are standing up for themselves, using their power in constructive methods that are bearing results.

“I’ve been surprised at the receptiveness with adults,” she says, citing a presentation from late last school year where SEAB members used their own experiences as students to describe challenges to their learning environment. “Different departments have used that phrasing in their presentations [this year],” Walsh says, showing that when SEAB speaks, educators listen.

“They still only represent 13 students, they don’t represent the student body,” Walsh admits, but she sees SEAB as a foundation for more effective student-education board interaction.
 

New Rules merges for- and non-profit missions to serve North Minneapolis artisans and community

An organization’s name needs to reflect its mission. New Rules does exactly that. The North Minneapolis for-profit/non-profit hybrid merges community event center, coworking office space, retail and, eventually, a café. At its core, the multi-prong concept blends creative enterprise, social entrepreneurship and community engagement, with a focus on improving and connecting the immediate community near its home on Lowry Avenue.

New Rules seeks to meet the needs of artistic creatives and small businesses while giving back to the local community. “It started with my love for community building and visualizing resources,” says founder Chris Webley. In speaking with artists, he saw a connection between the artisans’ needs and those of other small businesses. While fleshing out the New Rules concept, he realized it naturally extended to the North Minneapolis community where he wished to set up shop.

“We’re looking at ways of engaging different audiences and having conversations to help,” he explains. “The idea is that everybody is doing something. I cut the check, do the heavy-lifting,” he admits, then artisans create products in the work space and then sell them to the community through the retail store. “Everybody has something to contribute…we’re trying to get people to rally behind that idea.”

The event space is open to the community now, whether that means a neighborhood gathering or an art exhibit. Webley hopes to add a café later, which will then feed the community as well.

“Our niche is creative occupations,” he says, but it’s not limited by that mission. New Rules is adaptive based on who can help and what services they can offer.

To cater to creative industries, Webley wired a state-of-the-art sound system, and is actively seeking funds and donations from local corporations for other high-end equipment such as a 3D printer. “I’m gung-ho on doing things the right way the first time around,” says Webley, emphasizing that high-end equipment establishes a sense of pride and professionalism that patchwork gear cannot. New Rules seeks to invest in the community and to give back, which is why he wants the best technology he can find. 

Webley purchased the building himself and has overseen renovations. Though the coworking spaces are open now and the retail shop is running in a pilot mode since October 15, he considers New Rules a work in progress. The idea is fully formed and he’s built it from the ground-up, but there is room to grow.

Tenants will come, he says. Currently, he continues, “It’s more about getting the right things that are going to enable us to have an impact.” As the creative businesses grow, so will the retail store and the overall entity’s ability to reach out to their neighbors.

“The biggest needs for a lot of our immediate neighbors are financial resources,” Webley continues. By emphasizing sustainable leadership and economic development through an adaptive format, New Rules can improve lives directly. “There are many examples I can give you where the underlying factor is not having traditional limitations on how you can help,” he explains, “but getting creative.” He cites an example from last summer, when the building lent its lawnmower to a local homeless couple, who used it to earn funds for food and shelter.

By truly engaging their neighbors and finding unique solutions, Webley wants to achieve far more than a high-tech workspace for small businesses. He sees New Rules as connecting workers and neighbors, forging bonds that go beyond vocation.

The New Rules event center will be buzzing this February in honor of Black History Month, serving as a launch pad for the fully integrated concept. The cowork space will be upgraded and the retail store remodeled. “We’re not going to have everything that we want in terms of amenities,” Webley admits. “But we’re continuing to trek toward things.”
 

CobornsDelivers revamps website, targets MSP shoppers

The Internet’s effect on the brick-and-mortar economy gets more pronounced each year. With new restaurant delivery services flocking to the Twin Cities and Amazon continuing to grow, the way that consumers shop for their food is also changing. With a redesigned website, CobornsDelivers is betting that now is the time to make its presence felt.

A subsidiary of Coborn’s Inc., the St. Cloud-based grocery store founded in 1921, CobornsDelivers began with the 2008 acquisition of SimonDelivers. With a name change and a connection to a Minnesota brick and mortar, the yellow CobornsDelivers trucks have been a regular site in the Twin Cities for the past 8 years.

“People come to us because they’re seeking convenience,” says e-commerce marketing manager Katie Boegel. “They stay with us because of our service.”

“We wanted to reintroduce ourselves to the Twin Cities market in a time when shopping online is more relevant than it was in 2008 when we first came here,” she further explains. The e-commerce company approached its web redesign the same way the company would remodel a physical store.

The emphasis was on mobile web use, and to make the process of buying groceries at home easier for both regular customers and first-time users by underscoring a navigation overhaul and better search and filtering options to speed up shopping. At the end, the checkout cart was a point of emphasis. Rolled out from May to September, the dividends already show. “Around 40 percent of our customers use their ‘Previously Purchased List,’” notes Boegel. The site is also seeing more mobile use.

Grocery delivery is popular for those with life changes: new disabilities, the elderly and new parents. But Coborn’s is hoping to extend its services all busy parents. Grocery delivery saves valuable time that can be reallocated to children or meeting other needs. It’s a new market and now is the time to forge those connections.

“The best practices that might work for the Amazons of the world aren’t always applicable to us,” Boegel stresses. There is a sensory and personal attachment to food. CobornsDelivers works hard to maintain that trust between computer, customer and neighborhood service reps (e.g. drivers).

“People have a tough time wrapping their mind around it: how fresh are your groceries really going to be; where are they coming from; and how are they getting to me? I think that’s easier for material goods like shoes or jeans,” she says of online shopping.

As a Minnesota based employee-owned company, she feels Coborns has a leg up on the competition. Drivers form bonds with customers through regular deliveries and "our warehouse model (which we call superstore) has real professional shoppers shopping for you very similarly to a grocery store," she adds. The company trains professional shoppers to pick out customer orders and select the freshest produce.

“They inspect your produce and we handpick every piece that goes in our orders,” she says. Though the process feels robotic to an online shopper, CobornsDelivers has over 200 employees, most of whom are on the delivery team or the shopping team. The company uses special internal software inside a superstore environment where employees fill multiple orders at once, before they are put into the big yellow delivery trucks.
 

Modesty on the Move: Asiya Innovates Sports Hijabs For Girls

Businesses begin with an idea, but also a motive. At Asiya, the idea is to provide sports hijabs that are culturally appropriate, yet comfortable and flexible enough to stay in place while young Muslim girls play sports. The motive is to encourage confidence and community in a segment of the population that’s been hesitant to participate.

Founded by Fatimah Hussein and Jamie Glover, Asiya’s mission is to use sports to inspire self-confidence and leadership skills that will carry into adult life. As a whole, Muslim girls are about 50 percent less likely to participate in sports than their peers in other religions. Asiya hopes to reverse that trend, starting with the uniform.

Muslim garments emphasize modesty while sacrificing the flexibility and comfort needed in athletics. Asiya’s active wear is designed to bridge the gap. It respects traditional norms but modifies the style and material to make more breathable clothing. The company is launching with three sports hijabs, all designed by local Muslim women. The response has exceeded expectation.

The company’s crowdfunding campaign closed at 152 percent of its goal, with orders and press from all over the world. Other sports hijabs are made in foreign countries and are less comfortable, Hussein explains. Asiya’s products are designed by women who wear them and understand the needs and feel.

The hijabs will be manufactured locally. “Our mission was always to be made in Minnesota,” she says, even before the funding campaign took off. Materials cost more locally, but making the hijabs at home decreases the cost of shipping and ensures ethical labor practices, Hussein says.

Asiya is currently producing its first run of hijabs, which are currently sold online. Hussein says swimwear and casual active wear like yoga pants and longer tunic shirts are on the horizon: clothes that any modest woman will want to wear, whether she’s a practicing Muslim or of another faith. She sees potential markets in college and university bookstores.

Ultimately, Asiya’s garments are about comfort, modesty and safety, but also strong. “I think a lot of girls are not playing sports because the encouragement is not there from a young age,” Hussein says, summarizing her goal for the business. “Now there is a product to make sure these girls can play just like any girl.”

She’s already received feedback from the local community who have tested her product. “The girls say they feel very confident: that it has made them play more fairly.”

That’s exactly the message Hussein wants to hear. As Asiya grows in the next year, Hussein plans to enlist brand ambassadors to spread that word worldwide. It’s not strictly a product that Asiya is selling, it is the idea that, with confidence, young girls can become leaders.
 
 

Accessible360: Website and Digital Apps For Inclusivity

Since 1990, the Americans with Disabilities Act (ADA) has ensured equal opportunity for Americans who suffer from physical and mental conditions that limit their means. While wheelchair ramps, closed captioning and wider doorways have become commonplace, the digital realm still lags behind.

Accessible360, founded by entrepreneur Mark Lacek, seeks to fix that oversight. The company’s purpose is to make websites and digital apps fully functional for those impaired by blindness, deafness, or physical or cognitive restrictions. The company was launched this April and began promotion last month, just in time to help businesses comply with a rollout of new regulations from the Department of Justice in 2018.

Technology has changed since 1990 when the ADA was passed, and the Department of Justice announced last year that it the law applies both to physical buildings as well as digital areas. Accessible360 is here to make companies accessible today.
Many screen readers don’t recognize 100 percent of a website, Lacek says. When a blind user can’t access an offer, it’s discrimination and a violation of the law. Some compliance issues are obvious, like font sizes that affect the visually impaired but, he says, most are subtle. “There are things you would never recognize as a sighted person. Technology just doesn’t pick them up.”

Checkout screens are a notorious problem for blind users, he explains, which alienates disabled users and decreases potential sales. Studies show that disabled Americans spend more time online than their non-disabled counterparts, so it’s essential for companies to adapt to their needs. “Up to 85 percent of websites are not compliant based on what the current ADA guidelines are,” says Lacek.

“It’s somewhat Y2Kish,” says Lacek, explaining digital ADA compliance. “There’s this pending thing on the horizon. The difference is everyone knew about Y2K and people are just becoming aware of this issue.”

Accessible360 offers three core services. Lacek’s team of 10— led by accessibility engineer Aaron Cannon (who is blind)—will provide an audit of a website to determine issues and potential fixes for a client. Other services are remediation (fixing the issues) and monitoring. Monitoring, he explains, works like a home security system or credit card alert program, where Accessible360 makes sure that any new content uploaded to a website remains in compliance even after the first two phases are complete.

“The biggest challenge is really awareness and education of the general public,” says Lacek. “A lot of people don’t realize that the ADA regulations applies to the internet and their sites need to be accessible.” The company was inspired by the number of lawsuits being filed about website accessibility.

So far, Lacek’s team has worked with retail, financial services, travel, health and medical, and educational websites. It’s important to be compliant, he says, but it’s more important to make the world a better place.

“No one wants to be that company or that website that’s not empathetic to all of society,” he adds, “including the disabled.”
 

U of M Launches Product Design Program to Grow Local Talent

MSP proudly hosts “major product design companies like Target, 3M, Medtronic, General Mills, Cargill,” says Dr. Barry Kudrowitz, McKnight Land-Grant Professor of Product Design at the University of Minnesota. However, he adds, “They’re all hiring their product designers from other states.”

Kudrowitz and the U of M are changing that, as Kudrowitz has helped spearhead the new Product Design major that the college introduced this fall and he’s excited to see how it develops with time.

Product Design is similar to engineering, he says, but with more creativity and humanistic skills. “There is a need for a different kind of designer, someone that can do the technical stuff and the artistic side of things,” he explains. Product Design will bring a new type of designer to the workforce, he says, one that has the technical skills to make a product work, but is also a dynamic and creative team player.

Kudrowitz was inspired by programs in northern Europe, having worked as a visiting researcher in the Netherlands and at the Massachusetts Institute of Technology (MIT). The U of M recruited him after he earned his Ph.D. at MIT, where he developed a Toy Design class that he’s brought to the U of M as part of his new program. He also teaches the intro course, Creative Design Methods.

Product Design began as a minor in the graduate school before moving to the U’s undergraduate program a few years ago. As more students signed up for the classes, the U was also approached by local businesses to develop something in tune with their needs.

“We had a handful of town hall meetings where we would get several dozen industry representatives sharing what they think the major should be,” Kudrowitz explains. “They all want to hire people from this program.” While there is industry support, the U has been careful that it maintains an educational focus while cultivating tomorrow’s designers—who will hopefully stay in the Minnesota workforce.

Local companies are involved in the classroom, leading development ideas and sponsoring design concepts, but for Dr. Kudrowitz it’s about using that experience to show how design works at a fundamental level, whether that’s starting with a toy or making a specialized manufacturing product. It’s about building a portfolio and experience for students in a hands-on environment that mixes engineering, anthropology, business and industrial design.

In his U of M Toy Design class, the emphasis is on process while using a product that everyone understands. “We could call the class Product Design,” he says. “We just happen to be making toys because it’s naturally fun to design something for play.” But whether designing a toy or a medical device, he says, his classes teach the same business lessons.

In the 2016-2017 school year, the Product Design program is only open to transfer students who have changed majors, about 30 in total. Kudrowitz expects about 40 new students will be accepted when the program opens to incoming freshmen next year.
 

Minneapolis Idea eXchange to Incorporate Design Thinking in Free "Power of Ideas" Event

A year ago, the Minneapolis Idea eXchange (MiX) launched its festival of ideas in downtown Minneapolis during a lively event in which innovators from throughout MSP inspired participants to think in fresh new ways about the initiatives proposed in the Minneapolis Downtown Council’s 2025 Plan. On Wednesday, October 12, MiX resumes with its 2016 program, “The Power of Ideas.” Networking begins at 4:30 p.m., with the program scheduled from 5-6 p.m. The event takes place at Brave New Workshop.
 
John Sweeney, owner of Brave New Workshop, is kicking off the event along with Elena Imaretska. The two co-wrote the recently published book The Innovative Mindset. “MiX is a program that recognizes MSP as a world-class wellspring of innovation and a place of ideas,” Sweeney says. “The premise of our book is that you choose your mindset during your every waking hour. We work on helping people take a very practical approach to cultivating and maintaining an innovative mindset, in order to use skills like brainstorming and methodologies like design thinking to solve challenges.”
 
Following Sweeney and Imaretska’s group exercise in finding an innovative mindset, Tom Fisher, director of the University of Minnesota’s Metropolitan Design Center and author of Designing Our Way to a Better World, will guide an introduction to design thinking and launch the workshop portion of the event. Other panelists scheduled to participate in the event include Sondra Samuels of Northside Achievement Zone and Peter Frosch of Greater MSP. 
 
Minneapolis is “working on a commitment to end homelessness by 2025, figuring out how bicyclists and pedestrians and cars can navigate our roads together, how we can have a more equitable distribution of graduation rates in high schools, how to make the arts more accessible for everyone—the list goes on and on,” Sweeney says. MiX was created, in part, to address and provide working solutions for such problems.
 
“I’m passionate about gathering together a group of people with many different points of view to generate opportunities for harvesting the creativity and innovation that already exist here,” adds Imaretska. “That’s the beauty of innovation: Who knows what spark of an idea may trigger something bigger.”
 
The event will include a service component: A new take on the idea of “happy hour,” during which participants will make sandwiches that will be distributed to the homeless. “By matching a sense of service with a culture of innovation, we hope powerful things will be happening," says Imaretska.
 
Sweeney adds that he hopes this year’s MiX will result in outcomes that reflect “the hopefulness of starting. When you have 200 people in a room with open minds and a beer in their hands and a smile on their faces, then it’s a start. I'm excited to be a part of something that could someday be referred to as ‘the start.’”
 
MiX is free and open to the public. Register for MiX 2016: “The Power of Ideas” here.
 

Artists Headline Entrepreneur Expo at Minneapolis Public Library

Artists are entrepreneurs. Which is why including muralist Greta McLain, founder of GoodSpace Murals, based in the Longfellow neighborhood of Minneapolis, is such a valuable addition to the Entrepreneur Expo: Essentials for Small Business Growth, on Thursday, Sept., 22, 12:30-5 p.m. at the Minneapolis Central Library.
 
McClain and Candida Gonzalez, GoodSpace Murals’ administrator and project manager, will both participate in the expo to discuss the ways in which GoodSpace Murals facilitates community development through creating large-scale artworks that express a neighborhood’s unique characteristics and values, reflect its stories, and communicate themes of inclusivity and free expression.
 
McClain and Gonzalez will speak as part of the expo’s panel Startup Success Stories: Twin Cities Entrepreneurs Tell All. The panel’s participants also include the Minnesota 2016 Small Business Person of the Year, Gloria Freeman, founder and CEO of Olu’s Home Inc. and Olu’s Center, which provide care and activities for seniors; Mohamed Omer, who owns Alimama East African Catering; and LaMont Bowens, CEO of CEO of Bowens Companies, a commercial contracting company specializing in interior and exterior construction.
 
The expo also include workshops offered by Springboard for the Arts, WomenVenture and the University of St. Thomas Small Business Development Center on topics ranging from building a website and bookkeeping to branding and business plans for artists. Nonprofit and government business development exhibitors will be on hand to share resources and answer questions about planning, licensing and funding.
 
The Entrepreneur Expo is sponsored by the Friends of the Minneapolis Central Library in collaboration with African Economic Development Solutions, Minneapolis Community Planning and Economic Development, Minnesota Department of Employment and Economic Development, Northside Economic Opportunity Network, U.S. Small Business Administration, University of St. Thomas Small Business Development Center and WomenVenture. The event is free. Register here or call 612-543-8000.
 

Disruptive Irish Charity Startup Chooses Minnesota As First U.S. Market

ChangeX, the Dublin-based, technology-driven social enterprise startup, has yet to celebrate its second birthday, but it’s already looking to conquer its first overseas market: Minnesota. To mark its international launch, ChangeX held a (local) star-studded launch gala September 12 at the Pillsbury A-Mill Artist Lofts in St. Anthony Main. The event showcased remarks from CEO Paul O’Hara, St. Paul Mayor Chris Coleman, Ramsey County Commissioner Toni Carter, and Ben & Jerry’s co-founder Jerry Greenfield (ice cream from Ben & Jerry’s was also on hand).
 
ChangeX is a standardized platform, or more accurately a collection of local communities, operating on the same digital architecture that puts proven social enterprise concepts in front of local stakeholders, who can choose to adopt or not adopt them at their discretion. Think of it as a bottom-up approach to philanthropy and community building — or, less charitably, Craigslist for social entrepreneurs. O’Hara wants to put 100 social change concepts to work in Minnesota within a year — an ambitious, “but hopefully possible,” goal.
 
“It’s crazy to think that barely a year ago, we were just getting started, and now we’re getting ready to launch in another country,” O’Hara said before introducing 10 potential change concepts. Among them: Men’s Sheds, an established international organization dedicated to improving social connections and quality of life for isolated men around the world; Welcoming America, an American charity built to bridge gaps in understanding between immigrants and the communities they seek to join; and Coder Dojo, an Irish initiative that makes programming languages fun and accessible for children of all ages.
 
According to O’Hara, the company’s engagement rates grew by an average of 120 percent per month over the past year, albeit from a very small baseline. That kind of growth is almost unheard of, even in the tech world.
 
Still, the company’s experienced leadership, all too cognizant of the complexities of international business, remained reticent to move beyond its country of origin too soon. It took a decisive show of support by the Robert Wood Johnson Foundation and Ben & Jerry’s charitable arm, plus a serendipitous encounter with the person who’d become their local leader—Jen Aspengren, a seasoned nonprofit leader most recently with Ashoka United States—to change the calculus.
 
“We chose Minnesota for a combination of reasons,” said O’Hara, including “a vibrant civic society, a thriving nonprofit sector and a variety of social issues” that the ChangeX team felt its platform could tackle. The linchpin, he added, was Aspengren, who has a big task ahead of her. She’ll play a key role in what O’Hara calls ChangeX’s “humble” goal: improving the lives of 1 billion people over the next 10 years. “Improving” is defined pretty broadly here, but even so, O’Hara readily admits he “has no idea how we’re going to do it.”
 
Nevertheless, local leaders are happy to have a new social enterprise kid on the block. “So many folks out there are creating these nuggets [of ideas] that can change the world,” said Mayor Coleman, adding that “the more dysfunctional our federal and state governments get,” the harder it is to achieve real change through traditional top-down processes.
 
Fittingly, ChangeX’s Minnesota experiment will sink or swim on the strength of the state’s greatest asset: its people. “This whole thing is pointless without you all,” said O’Hara, gesturing to the gathered crowd. “So please share your ideas, join other initiatives and spread the word about ChangeX.”
 
 
 

CBRE Consolidates MSP Team in Downtown Minneapolis

CBRE, a Los Angeles-based commercial real estate company with a global footprint and a presence in virtually every major American city, is consolidating its entire Minnesota team in one chic downtown Minneapolis location. CBRE’s move is the latest in a long string of companies relocating from the suburbs to MSP’s twin downtowns.
 
The 34,000-square-foot office, on the 19th and 20th floors of LaSalle Plaza, brings together nearly 200 employees previously housed in Bloomington’s Two MarketPointe and downtown Minneapolis’ Young Quinlan Building.
 
CBRE’s Minnesota move is part of the company’s global “Workplace 360” initiative, an ambitious plan to reposition the firm as a millennial-friendly innovation engine. According to a press release, Workplace 360 “promote(s) flexibility, mobility and productivity through technology-enabled, free-address and paperless offices.”
 
In Minneapolis, Workplace 360 means open, airy offices connected by spacious hallways and a custom-designed internal staircase. CBRE’s MSP employees don’t have assigned desks; the bulk of the space qualifies as “collaborative.” (“Employees have the flexibility to choose where they want to work for the day,” says CBRE, “whether at a desk, in a team huddle room or the social cafe area.”) The office is paperless, and designed around employees’ mobile devices, not company-owned desktop computers and printers.
 
“We understand how the office environment impacts culture, productivity, and talent recruitment and retention,” says Blake Hastings, CBRE’s managing director in Minneapolis. “The nature of work is changing in our industry and we see it every day with the clients we serve.” To paraphrase, CBRE is working to attract and retain more talented young people, and keep them engaged and on point.
 
CBRE Minneapolis seems off to a good start. Though CBRE’s corporate Workplace Strategy Team oversaw the buildout in collaboration with its Project Management Team, the company did assign key design, decorating and culture choices to local employees — for instance, they selected the “WELCOME TO MINNESOTA” wall mural centerpiece and developed the office wellness program.
 
“The whole design is inspired by the Mississippi River running through Minneapolis,” says Tiffany Bagley, CBRE Workplace Strategy director, “and fully represents CBRE’s embrace of the concept ‘think globally, act locally.’”
 

Glaros Undertakes "Humans of Minneapolis" Project with Parks Foundation

Even if you’ve never been to the Big Apple, you’ve probably heard of Humans of New York — the wildly successful, ongoing photo essay that’s touched more than 20 countries and earned millions of social shares.
 
New York City has more than eight million inhabitants from all over the world, but it’s not the only place with a multitude of human-scale stories worth sharing. MSP has its very own analog: Humans of Minneapolis, Minneapolis-based photographer Stephanie Glaros’ often poignant look at the joys, sorrows and oddities of life in the urban North.
 
Glaros started Humans of Minneapolis as an occasional tumblr blog — a useful vehicle for her ample interactive talents. She’s since added a Facebook page and Instagram feed to bring her subjects to a wider audience. Last month, the Minneapolis Parks Foundation announced that Glaros would conduct a “summer-long portrait series profiling visitors to Minneapolis neighborhood parks,” showcased in Humans of Minneapolis’ digital ecosystem and the Park Foundation’s own social properties.
 
According to the Parks Foundation, Glaros will profile 15 park visitors in all. The portrait series aims to draw attention to Minneapolis’ 160-plus parks, which (per the Parks Foundation) attracted more than six million visitors last year. Shortly after the portrait series’ announcement, the Trust for Public Land announced that Minneapolis had once again earned the top spot in its closely watched urban U.S. park system rankings, continuing a dominant run that dates back to the early 2010s.
 
“Stephanie’s series will help us begin to tell the stories of the people who use our parks every day and show the multitude of ways people use and love our Minneapolis parks,” the Parks Foundation said in a release.
 
Some of the stories Glaros captures on the Humans of Minneapolis blog are challenging, to put it mildly. Interviews conducted immediately following Prince’s death were heartbreaking. More recently, she spoke with a young man whose ex-girlfriend’s brother had died violently the previous week; in the interview, he talked openly about his own mortality and agonized about carrying a firearm for protection.
 
It’s not yet clear whether Glaros’ park stories will hew toward the weighty, or whether they’ll focus on the lighter side of summer in MSP. No matter what the next few months bring, Glaros is excited to explore her beloved, snow-less home city and forge new connections with her fellow Minneapolitans.
 
“People are reserved here and they don’t want attention, so it can be a bit of a challenge to draw people out,” she told the Star Tribune in April. “I look at that as a challenge to get real and get outside of our shells and make a connection…[t]here’s something magical about connecting with a complete stranger.”
 
 

Player's Health, an injury management app, wins top prize at Google Demo Day

Player’s Health, a sports medicine startup based out of COCO’s Northeast Minneapolis hub, has made quite a name for itself in the short time it’s been in Minnesota. Last week, the company earned top prize at Google Demo Day, arguably the United States’ most visible startup pitch competition. Though the award itself doesn’t have a monetary component, more than 100 Silicon Valley financiers attend Demo Day each year, and the event is widely regarded as one of the world’s best places to raise startup capital.
 
Case in point: according to the Star Tribune, more than 100 Silicon Valley-based investment firms listened to this year’s 11 pitches.
 
Though Player’s Health hasn’t raised any funding off the award yet, there’s plenty of opportunity in the weeks ahead. AOL founder and former CEO Steve Case has pledged to personally give $100,000 to any finalist that raises $1 million within 100 days of Demo Day. Player’s Health has a head start: It’s currently in the midst of its first major fundraising push, slated to continue through the spring.
 
Founded by Chicago native and former pro football player Tyrre Burks, Player’s Health uses data to make youth sports safer for kids, less worrisome for parents, and less logistically challenging for coaches and school systems. The company’s signature solution is a HIPAA-compliant platform that builds and stores complete player profiles for youth sports participants.
 
These profiles contain a stunning breadth of information: not just personal health data, but also the type of field each kid plays on, the type of equipment used, where injuries occur and more. Over the long term, Burks hopes to tap an ever-growing body of injury data to produce targeted insights about where, how and why injuries occur. School systems and non-academic sports leagues can then use those insights to mitigate injury risk and ensure injured athletes recover properly.
 
“We manage not just injury, but record proper diagnosis and when patients can come back,” Burks told the Star Tribune. He saw his promising football career cut short by injury. “We need an app that collects this info to better understand the environment and how to make it safer.”
 
Player’s Health’s platform won’t be fully operational until June, when it begins tracking player injuries as they occur. But that hasn’t stopped Player’s Health from lining up a host of clients from Minnesota and surrounding states — including Minneapolis’ Homegrown Lacrosse, a youth lacrosse league.
 

Schulze School of Entrepreneurship hosts crash course in "human-centered design"

On May 13, the University of St. Thomas’s Schulze School of Entrepreneurship hosted at least 50 MSP and Greater Minnesota nonprofit leaders and social entrepreneurs at DesignHack!, a one-of-a-kind event billed as a crash course in “human centered design.” The goal: to leverage the same principles behind simple but radical consumer product improvements, like OXO’s now-ubiquitous kitchen measuring cup with angled 3D fill lines.
 
DesignHack! Used Stanford University’s five-step design thinking model — which asks designers to approach problems “looking out from the inside, not outside in” — to tackle a core challenge: How do we rethink philanthropy to increase public engagement?
 
Dr. AnnMarie Thomas and Laura Dunham, who teach at the Schulze School, led attendees through design thinking’s five steps:
 
  1. Empathy: Discovering users’ implicit and explicit needs — the learning phase
  2. Define: Refocusing questions to drill deeper into users’ needs and determine how they can be met through design
  3. Ideate: Brainstorming creative design solutions
  4. Prototype: Making those solutions tangible
  5. Test: Determining whether those solutions work in practice
 
The typical design project takes weeks or even months, noted Dunham. DesignHack! attendees had just a single workday, so they weren’t able to run through a proper start-to-finish simulation.
 
But they did get to wander Minneapolis’s skyway system on a busy Friday, pulling aside passersby and asking open-ended questions about their relationship with modern philanthropy. Participants worked in pairs: one lead questioner and one note-taker/observer, with roles flipping periodically.
 
Per Dunham, they followed some basic design thinking “do’s” and “don’ts”:
 
  • Do listen more than you speak
  • Do ask how, then follow up with why
  • Do probe for specific experiences and stories, not abstractions or generalizations
  • Don’t ask leading questions (“push polling”)
  • Don’t monopolize the conversation
  • Don’t try to fill silences
  • Don’t push the respondent to wrap up or conclude
  • Don’t reaffirm your own bias
  • Don’t ask what respondents want
 
In other words, don’t look for empirical conclusions right away. Instead, allow respondents to create their own narratives. “Be more Oprah than Edison,” quipped Dunham.
 
“Channel your inner two-year-old,” added Thomas. “Ask ‘how this’ and ‘why that.’”
 
It’s safe to bet that DesignHack! attendees didn’t solve philanthropy’s engagement problem in the course of a single afternoon. But they definitely left Minneapolis equipped with new tools for tackling the complex issues that vex their organizations every day.
 

Two St. Paul Initiatives Win Knight Cities Challenge

Knight Cities Challenge, a massive social enterprise contest supported by the John S. and James L. Knight Foundation, announced the 37 winners of its 2016 competition last week. Two innovative concepts hatched in St. Paul made the cut, taking home more than $250,000 (of the contest’s $5 million total prize) between them.
 
Front Lawn Placemaking Platform, submitted by The Musicant Group, won about $82,000 — payable over the coming year — to support its goal: “Transforming front lawns from empty expanses of grass to vibrant places full of life through the development of a toolkit that encourages residents to create community hubs on their doorsteps.”
 
I’m Going to Vote Today, submitted by the University of St. Thomas (UST), won about $170,000 — also payable over the coming year — to put an updated spin on the age-old “I Voted!” trope. Instead of distributing “I Voted!” clothing or bumper stickers at polling places, the initiative hands out “I’m Going to Vote Today” stickers to eligible voters.
 
The goal, according to UST associate professor for marketing Aaron Sackett, is “behavioral intervention.” In an article released by UST, he explained: “First, sending out this sticker should serve as a reminder for people to make a plan for how and when to vote…[s]econd, the sticker and accompanying message serve as an indicator that voting is a socially desirable action, and that by wearing the sticker they can show both themselves and others that they engage in this desirable action.”
 
By labeling themselves voters, Sackett added, people wearing the sticker positively affect the behavior of “people who generally have a positive attitude toward voting but who don’t always follow through and vote” — rendering them more likely to vote. Now that his concept is funded, Sackett plans to test it across St. Paul, which has tens of thousands of registered voters.
 
These two initiatives were among more than 500 submissions. Following a rigorous review, Knight Cities Challenge narrowed the pool down to about 160 finalists, a significant increase over previous years. Knight then subjected finalists to a further round of view before settling on the 37 finalists. According to the organization, Challenge winners hail from 19 cities around the country — most of the markets in which Knight operates.
 
According to the John S. and James L. Knight Foundation, Knight Cities Challenge contestants must “focus on one or more of three drivers of city success: attracting and keeping talented people, expanding economic opportunity and creating a culture of civic engagement.”
 
The Florida-based Knight Foundation, which has an active presence in Minnesota but invests nationwide, is sometimes confused with the Minneapolis-based McKnight Foundation. McKnight invests heavily in sectors such as clean energy and sustainability, arts, education and community building, training most of its firepower in the MSP region and surrounding parts of the North.
 
 

YogaFit Embraces "The Internet of Air"

If you’re a regular on the yoga circuit, you know that most studios’ climate-control settings pay little or no mind to accepted indoor heating and cooling conventions. When you walk into your morning vinyasa class, you’re primed to expect a fetid sauna, frost-lined meat locker or something in between—or maybe, as your session progresses, all of the above.
 
Good news, perennially uncomfortable yogis. With help from 75F, an ambitious Minnesota startup that makes responsive, Internet-connected climate control solutions, two Minneapolis YogaFit studios are bringing predictability (and comfort!) back to the yoga routine.
 
The studios, in Northeast and Linden Hills, tapped 75F to remedy years of HVAC frustration. Each studio operates 24/7, with a mix of class and open studio time, and attendance varies widely from hour to hour. During cold-season peak periods, attendees’ body heat is often sufficient to heat each studio with little to no assistance from the HVAC system. When attendance is sparse, passive heating can’t keep things comfortable. The inverse (or nearly so) is true during the warm season: heavily attended sessions require nonstop AC on full blast, while unoccupied studios require little to no climate control.
 
Needless to say, the studios’ multiple non-programmable digital thermostats simply couldn’t manage this constantly shifting demand. According to a 75F case study, studio temperatures ranged anywhere from 73 to 90 degrees on a typical day. Instructors would arrive 30 to 45 minutes early to set the proper temperature for each class, and had zero control over the studios’ temperature during unoccupied periods.
 
75F’s solution was seamless and elegant: unlike typical programmable thermostats, its multi-zone thermostats integrated directly with the studios’ scheduling software, empowering instructors to set comfortable class and open studio temperatures days in advance. And the system’s detailed analytics enabled management to track temperature changes (and anomalies) in near real time. The result: more comfortable studio environments, and more relaxed instructors, around the clock.
 
“We needed a partner, and a solution, that could react to our business—not the other way around,” says Ashok Dhariwal, YogaFit’s Minneapolis franchisee. “75F delivered a customized solution based on our business needs, [implemented] it very fas  and has supported us every step of the way.”
 
75F’s smart climate control systems are also suitable for restaurants, retail outlets and offices of virtually any size. According to 75F’s website, the technology reduces customers’ heating and cooling costs by up to 40 percent.
 
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