Karen Olson
Wednesday, November 17, 2010
If you live in one of the cities and towns Eureka Recycling serves, chances are you've seen its big green trucks lumbering along, picking up waste. But if you think Eureka is just another green-bottles here, brown-bottles there outfit, you're in for a surprise. It's one of only a handful of nonprofit recyclers in the country, and its vision goes way beyond recycling to a world that doesn't produce waste in the first place. To that end, it collaborates with artists and restaurateurs, encourages manufacturers to think zero-waste, and in many other ways acts as if the green future has already arrived.